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Mastering spin photography: clothes

We make sure to avoid three common mistakes when shooting clothes.

We make sure to avoid three common mistakes when shooting clothes:

  1. Even diffuse lighting
    Causes loss of contrast and volume of the object OUR SOLUTION : Using hard directional light through special diffuse foil to correctly depict material quality and shape.
  2. Incorrect backlighting
    Causes loss of edge clarity and doesn’t provide evenly white background OUR SOLUTION : Having mannequin farther from the background and using black velvet shields allow us to use more lighting power on the background without affecting the object.
  3. Manequin support pole
    Leaving it in the promotional spin photography just doesn’t seem pro OUR SOLUTION : Using automatic chroma-key masking technique removes the support pole in no time.

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