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# 360 product video

> A video of a rotating product, optionally with camera movement, produced on an automated turntable.

Also known as: product video. Category: 360, 3D and output formats.

A 360 product video shows a product rotating, recorded as video rather than as a sequence of stills. More advanced versions add camera movement for a flying camera effect, and the playback speed can be varied for a more dramatic presentation.

## How PhotoRobot uses it

PhotoRobot Controls records video with a timeline of points that start and stop recording, rotate or pause the turntable and change camera elevation. Combining object rotation with camera swing produces the [flying camera effect](https://www.photorobot.com/glossary/flying-camera-effect).

## See on photorobot.com

- [360 product video output type](https://www.photorobot.com/output-type/360-product-video)
- [Creating video with PhotoRobot Controls](https://www.photorobot.com/manuals/create-video-photorobot-controls-user-support)

## Related terms

- [Flying camera effect](https://www.photorobot.com/glossary/flying-camera-effect): Video in which the camera seems to fly around the product, made by combining rotation with camera movement.
- [Product animation](https://www.photorobot.com/glossary/product-animation): A short looping sequence of product frames, often exported as an animated GIF or video.
- [Automated product video capture](https://www.photorobot.com/glossary/what-is-automated-product-video-capture): Recording product videos with robotic camera systems and software-controlled studio equipment.
- [Virtual Catwalk](https://www.photorobot.com/glossary/virtual-catwalk): PhotoRobot rotating platform with a treadmill belt that lets models walk an infinite runway for 360 fashion video.

## Where this term appears on photorobot.com

Mentioned on 56 pages. Most relevant:

- [360 Product Video - PhotoRobot Example Output Type](https://www.photorobot.com/output-type/360-product-video): Create 360 product video with robotic precision thanks to software automation of hardware, cameras, lights, and video capture tools.
- [What is Automated Product Video Capture?](https://www.photorobot.com/glossary/what-is-automated-product-video-capture): A technical definition of automated product video capture, detailing the use of robotic camera systems and software-controlled studio equipment.
- [About PhotoRobot - Company History & Documentation](https://www.photorobot.com/manuals/about-photorobot-company-history-documentation): …photography, 360 product photography, 3D object modeling, product animation, and 360 product video.
- [How to Create Video in PhotoRobot Controls App](https://www.photorobot.com/manuals/create-video-photorobot-controls-user-support): This PhotoRobot User Manual describes how to create a product video in PhotoRobot Controls App (further referred to as “CAPP”).
- [CATWALK](https://www.photorobot.com/robots/catwalk): An infinite 360 runway for fashion photography, filming product videos, and producing online fashion shows Presentation in Motion.
- [Make the Most of Your Brand’s 360° and 3D Imagery](https://www.photorobot.com/blog/360-and-3d-imagery): …marketing campaigns, using new file formats for engagement, and converting spinsets into product videos.
- [Introducing the PhotoRobot Touch iOS Mobile Application](https://www.photorobot.com/blog/iphone-product-photography): At the same time, other stations focus on the production of 360 spins, 3D models, and 360 product video.
- [PhotoRobot Automated Photography - Example Applications](https://www.photorobot.com/applications): Compare PhotoRobot automated photography applications with example outputs in 2D + 360 + 3D and product video, including capture & overall production times.Follow PhotoRobot from item intake &…
- [What’s New in the November PhotoRobot Software Release](https://www.photorobot.com/blog/november-software-release): …the latest software release, showcasing new tools and features for freemask support, product videos, and auto tilt correction.
- [Unlock the PhotoRobot-Powered Production Workflow](https://www.photorobot.com/videos/photorobot-workflow): It presents the PhotoRobot solution in detail: from producing interactive 360 + 3D outputs and 360 product video, to accelerating workflows.