# Augmented reality (AR) > Overlaying digital content, such as a 3D product model, on the live camera view of the real world. Also known as: AR, augmented reality. Category: 360, 3D and output formats. Augmented reality (AR) overlays digital content on a live view of the real world, typically through a smartphone camera. In e-commerce it lets shoppers place a 3D model of a product in their own room at real scale before buying. ## How PhotoRobot uses it PhotoRobot lists 360 spins and 3D models for AR and VR among the outputs of its systems, and USDZ output from PhotoRobot Controls is the native AR format on Apple devices. PhotoRobot's blog covers AR product visualisation, AR shopping apps and AR in marketing. ## See on photorobot.com - [AR product visualisation](https://www.photorobot.com/blog/ar-product-visualization) - [Augmented reality for online retail and e-commerce](https://www.photorobot.com/blog/augmented-reality-for-online-retail-and-e-commerce) ## Related terms - [3D model](https://www.photorobot.com/glossary/3d-model): A digital three-dimensional representation of a product, made of geometry and textures, viewable from any angle. - [USDZ](https://www.photorobot.com/glossary/usdz): Pixar-developed packaged 3D format with native support on Apple devices, widely used for AR. - [Virtual reality (VR)](https://www.photorobot.com/glossary/virtual-reality): A fully computer-generated environment experienced through a headset. - [glTF / GLB](https://www.photorobot.com/glossary#gltf): Open Khronos standard for transmitting 3D models efficiently on the web; GLB is its single-file binary form. - [Visual product configurator](https://www.photorobot.com/glossary/visual-product-configurator): An interactive tool that shows a product changing in real time as the shopper chooses options. ## Where this term appears on photorobot.com Mentioned on 42 pages. Most relevant: - [AR Product Visualization Using 3D & AR Platforms](https://www.photorobot.com/blog/ar-product-visualization): Discover augmented reality (AR) and Web AR product visualization using PhotoRobot’s top 3D & AR content hosting platforms. - [5 Use Cases: Augmented Reality in Marketing](https://www.photorobot.com/blog/use-cases-augmented-reality-marketing): Augmented reality is seeing wider adoption in marketing strategies for retail both in-store and online. - [Augmented Reality for Online Retail and E-Commerce](https://www.photorobot.com/blog/augmented-reality-for-online-retail-and-e-commerce): Augmented Reality (AR) for online retail and e-commerce is rapidly increasing in popularity, providing webshops and e-tailers a new format to enrich the product experience. - [Statistics on AR Apps for Online Retail in 2020](https://www.photorobot.com/blog/statistics-ar-apps-online-retail-2020): Statistics show that the role of AR apps for e-commerce and online retail has seen noticeable and steady growth every year, from early 2012 to today’s 2020. - [Challenges to Mass Adoption for AR Shopping Apps](https://www.photorobot.com/blog/challenges-ar-shopping-apps): Numerous challenges face the mass adoption of AR shopping apps in online retail, but many leading brands are already ahead of the game. - [Examples of AR Shopping Applications: Then to Now](https://www.photorobot.com/blog/ar-shopping-apps-2020): The list of examples for AR shopping apps in 2020 is evolving at a steady pace, with more top brands and e-tailers using AR to enrich product content for online shoppers. - [Emersya: Interactive Product Experiences in 3D, AR and VR](https://www.photorobot.com/blog/emersya-product-experiences-in-3d-ar-and-vr): Emersya is an online publishing platform for fully interactive product experiences in 3D, AR, and VR. - [3D Models and Augmented Reality in Digital Marketing](https://www.photorobot.com/blog/augmented-reality-in-digital-marketing): Understanding how to utilize 3D modeling and augmented reality in digital marketing can be of great importance in 2020, especially in e-commerce. - [PhotoRobot Controls Supported 3D Model Formats](https://www.photorobot.com/manuals/photorobot-supported-3d-model-formats): It has native iOS support, and is widely popular for creating 3D and augmented reality (AR) experiences on Apple devices. - [3D eCommerce - What is it, Why it Matters, and Production](https://www.photorobot.com/blog/3d-ecommerce): 3D eCommerce deploys 3D modeling for online product visualization, product configuration, and VR / AR to bolster digital marketing and sales.