<!-- source: https://www.photorobot.com/glossary/dam | Generated 2026-10-15 from structured site content; language: en. -->

# DAM (digital asset management)

> Software for storing, organising, searching and distributing images, video and other media files.

Also known as: DAM, digital asset management. Category: E-commerce and workflow.

Digital asset management (DAM) is software for storing, organising, searching, approving and distributing media files such as product photos, spins and videos, with their metadata and usage rights. A DAM is usually the single source of truth for approved images that shops, marketplaces and marketing use.

## How PhotoRobot uses it

PhotoRobot Controls includes digital asset management: assets are organised into projects, items and folders, tagged and found by full-text search, reviewed in an approval process and shared with clients through their own pages. PhotoRobot also helps customers transfer existing data into it, and webhooks keep an external DAM in sync.

## See on photorobot.com

- [Digital asset management features](https://www.photorobot.com/software/management)
- [Digital asset management software](https://www.photorobot.com/blog/digital-asset-management-software)

## Related terms

- [PIM (product information management)](https://www.photorobot.com/glossary/pim): A system that stores and distributes product data, such as descriptions and attributes, to all sales channels.
- [Image metadata (EXIF, IPTC, XMP)](https://www.photorobot.com/glossary/image-metadata): Information stored inside an image file, such as camera settings, copyright, keywords and description.
- [Approval workflow](https://www.photorobot.com/glossary/approval-workflow): A defined step in which managers or clients approve or reject images before publishing.
- [Geo-redundant storage](https://www.photorobot.com/glossary/geo-redundant-storage): Storing copies of data in several distant locations so it survives the loss of a data centre.
- [PhotoRobot Cloud](https://www.photorobot.com/glossary/photorobot-cloud): PhotoRobot's cloud platform for storing, processing, hosting and distributing product images.

## Where this term appears on photorobot.com

Mentioned on 34 pages. Most relevant:

- [Does Your Business Need Digital Asset Management Software?](https://www.photorobot.com/blog/digital-asset-management-software): Categories: About PhotoRobot, Product Photography, Software DAM Software - What It Can Do For Your Studio.
- [Automate Sending Product Images with Integrated DAM Software](https://www.photorobot.com/blog/automate-sending-product-images): Read how integrated digital asset management software in a production workflow equips large-scale manufacturers for high-speed, high-volume operations.
- [Digital Asset Management for Large-Scale Manufacturers](https://www.photorobot.com/blog/digital-asset-management-for-manufacturers): Discover 5 key innovations in digital asset management to support high-volume production, reduce costs, and free up valuable human resources.
- [Digital Asset Management](https://www.photorobot.com/software/management): Manage, store, secure, access, search & share all digital assets from anywhere, anytime with cloud-based, software-driven digital asset management (DAM).
- [GS1 Image Standards and Digital Asset Management](https://www.photorobot.com/blog/gs1-image-standards): Gain a better understanding of GS1 image standards and digital asset management (DAM) with PhotoRobot systems and control software.
- [PhotoRobot CONTROLS](https://www.photorobot.com/software): Automate product photography, from image capture to editing, publishing & digital asset management with user-friendly, easily integrated photo studio software.
- [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): Digital asset management We’ll guide you through the production process of eCommerce photography, from product-in to product-out.
- [PhotoRobot Controls Software Solution Overview & Pricing](https://www.photorobot.com/manuals/software-overview-and-pricing): It summarizes the goals of the software, how the solution works, digital asset management, supported file formats, software pricing, and account creation.
- [PhotoRobot Viewer](https://www.photorobot.com/software/360-product-viewer): In addition, digital asset management features ensure all product content is securely stored, searchable, and redistributable.
- [How to Improve Productivity in Fashion Product Photography](https://www.photorobot.com/tutorials/productivity-fashion-product-photography): Meeting these challenges head-on requires brands to sharpen imaging practices, and ensure both digital asset management and workflows are optimal.
