# File naming convention > A rule for naming image files so systems can match them to products and views automatically. Also known as: naming convention, filename template, filename structure. Category: E-commerce and workflow. A file naming convention is a rule for building image file names, typically from the product identifier, the view or angle and a sequence number. Consistent names let shops, PIM and DAM systems assign images to products automatically. ## How PhotoRobot uses it PhotoRobot Controls renames downloaded images automatically and exports them with configurable filename templates, so the same content can be delivered in different structures to different recipients. ## Related terms - [Item export](https://www.photorobot.com/glossary/item-export): PhotoRobot Controls function that exports items to local disk or cloud in chosen formats, sizes and file names. - [SKU (stock keeping unit)](https://www.photorobot.com/glossary/sku): A retailer's internal code for one distinct product variant. - [GS1 image standards](https://www.photorobot.com/glossary/gs1-image-standards): GS1 guidelines for how product images are captured, named and exchanged in retail supply chains. - [Export feed](https://www.photorobot.com/glossary/export-feed): A machine-readable XML or JSON list of items and image URLs that other systems read automatically. ## Where this term appears on photorobot.com Mentioned on 20 pages. Most relevant: - [Digital Asset Management](https://www.photorobot.com/software/management): There is full support for JPEG, PNG, WebP, as well as RAW files, camera downloads, and naming conventions. - [GS1 Image Standards and Digital Asset Management](https://www.photorobot.com/blog/gs1-image-standards): These “ GS1 Product Image Specifications ” dictate image type, resolution, file naming conventions, and final deliverables. - [How to Create a Fashion Product Photography Style Guide](https://www.photorobot.com/tutorials/how-to-create-a-fashion-photography-style-guide): They contain angles to photograph from as well as file naming conventions, editing & post processing parameters, and more. - [Getting Started - A PhotoRobot User Support Manual](https://www.photorobot.com/manuals/getting-started): Item export makes it possible to define items with custom naming conventions, specify image format, resolution, and various filename template variables. - [360° Product Photography - Content Formats and Production](https://www.photorobot.com/blog/360-product-photography): Plan for aspects such as product styling, or post-production workflows like photo editing, file naming conventions, or review & publishing. - [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): To further organize for photoshoots, set up a file naming convention and a tagging structure. - [How to Improve SEO in Fashion ECommerce and Online Retail](https://www.photorobot.com/tutorials/fashion-ecommerce-seo-tips): For this, it’s important to agree on a file naming convention from the start. - [Automate Sending Product Images with Integrated DAM Software](https://www.photorobot.com/blog/automate-sending-product-images): …related to image formatting and file delivery All images call for customer-specific file naming conventions: branding, customer codes, product SKU, number, type, etc File types exist in various… - [Does Your Business Need Digital Asset Management Software?](https://www.photorobot.com/blog/digital-asset-management-software): Resellers expect specific formatting: such as file naming conventions, file types, image resolution, and more. - [PhotoRobot FAQs](https://www.photorobot.com/faq): Everything is in high resolution providing a deep field of zoom, and with your chosen file formats and naming conventions.