# Flying camera effect > Video in which the camera seems to fly around the product, made by combining rotation with camera movement. Also known as: flying cam. Category: Photography techniques. The flying camera effect is a video in which the camera appears to move freely around the subject. It is produced by combining the rotation of the product with movement of the camera, typically changing its elevation during the shot. ## How PhotoRobot uses it PhotoRobot produces the effect for [360 product video](https://www.photorobot.com/glossary/360-product-video) by combining a motorised turntable with the Robotic Arm, whose elevation is programmed in the video timeline. On the [Virtual Catwalk](https://www.photorobot.com/robots/catwalk), a model walking on the rotating treadmill in front of a fixed camera gives a similar result. ## Related terms - [360 product video](https://www.photorobot.com/glossary/360-product-video): A video of a rotating product, optionally with camera movement, produced on an automated turntable. - [Robotic Arm](https://www.photorobot.com/glossary/robotic-arm): PhotoRobot motorised camera arm that moves the camera vertically around a product for multi-row and 3D capture. - [Virtual Catwalk](https://www.photorobot.com/glossary/virtual-catwalk): PhotoRobot rotating platform with a treadmill belt that lets models walk an infinite runway for 360 fashion video. - [Product animation](https://www.photorobot.com/glossary/product-animation): A short looping sequence of product frames, often exported as an animated GIF or video. ## Where this term appears on photorobot.com Mentioned on 11 pages. Most relevant: - [360 Product Video - PhotoRobot Example Output Type](https://www.photorobot.com/output-type/360-product-video): Produce 360 product video with a flying camera effect on PhotoRobot within minutes. - [About PhotoRobot - Company History & Documentation](https://www.photorobot.com/manuals/about-photorobot-company-history-documentation): …show an object rotating along a horizontal axis only, or as more advanced spins with a flying camera effect. - [How to Film Models on the Virtual Catwalk](https://www.photorobot.com/tutorials/how-to-film-models): Cameras remain trained in place around the rotating platform for creating a flying camera effect. - [CATWALK](https://www.photorobot.com/robots/catwalk): Meanwhile, cameras remain in place, resulting in a video with a flying camera effect. - [Product Photography Equipment - Overview](https://www.photorobot.com/robots): flying cam. - [How to Create Video in PhotoRobot Controls App](https://www.photorobot.com/manuals/create-video-photorobot-controls-user-support): This includes any points for idle time, or for example adjustments in elevation, such as when creating a flying camera effect with the Robot Arm. - [PhotoRobot Virtual Catwalk First Use Guide](https://www.photorobot.com/manuals/virtual-catwalk-user-guide): At the same time, cameras remain in place around the platform, resulting in photos and video with a flying camera effect. - [How to Photograph Models on a Catwalk: Directing and Poses](https://www.photorobot.com/tutorials/how-to-photograph-models): During photoshoots, cameras remain off to the side around the platform, capturing what’s known as a “flying camera effect”. - [Experience the Standard PhotoRobot Controls App Workflow](https://www.photorobot.com/blog/photorobot-controls-app-workflow): The timelines combine object rotation with camera swing to create for example a flying camera effect, with fast or slow sequences. - [PhotoRobot’s Catwalk for Apparel Photography and Online Fashion Shows](https://www.photorobot.com/blog/catwalk-for-apparel-photography-and-online-fashion-shows): The cameras remain trained in place, resulting in a video with a flying camera effect.