# GIF > An old image format limited to 256 colours, still used for simple animations. Also known as: animated GIF. Category: 360, 3D and output formats. GIF (Graphics Interchange Format) is an image format limited to a palette of 256 colours that supports simple animation and binary transparency. It is still used for short product animations, although video formats are far more efficient. ## Related terms - [Product animation](https://www.photorobot.com/glossary/product-animation): A short looping sequence of product frames, often exported as an animated GIF or video. - [JPEG](https://www.photorobot.com/glossary/jpeg): The most common lossy image format for photographs; small files, no transparency. - [WebP](https://www.photorobot.com/glossary/webp): Google's web image format with efficient lossy and lossless compression and transparency. ## Where this term appears on photorobot.com Mentioned on 12 pages. Most relevant: - [Make the Most of Your Brand’s 360° and 3D Imagery](https://www.photorobot.com/blog/360-and-3d-imagery): Spinsets in particular are easy to transform into resource-friendly GIF file formats to display on the web, in presentations, through email campaigns and on social media channels. - [360° Product Photography - Content Formats and Production](https://www.photorobot.com/blog/360-product-photography): Most commonly in GIF format, these animations remain in popular use for social media product marketing and email campaigns. - [360° Product Photos: Enriching the Sales Experience](https://www.photorobot.com/blog/360-degree-product-photos): A well-placed spinning GIF or a 360-degree product viewer is a great way to do this. - [360 Product Video - PhotoRobot Example Output Type](https://www.photorobot.com/output-type/360-product-video): Create simple spins in video and GIF format for email and social media Produce a flying camera effect with a robot arm to add top-view movement Combine product video with spins and galleries to… - [Product Animation - Example Outputs by PhotoRobot](https://www.photorobot.com/output-type/animation): PhotoRobot streamlines prep, capture, and post-processing to rapidly create animated demos, product videos, or GIFs of one or multiple items. - [About PhotoRobot - Company History & Documentation](https://www.photorobot.com/manuals/about-photorobot-company-history-documentation): It is also optimal for advertising across email and social media channels, with 360 product video embeddable in MP4 or GIF file formats. - [How to Improve SEO in Fashion ECommerce and Online Retail](https://www.photorobot.com/tutorials/fashion-ecommerce-seo-tips): It can also be product spins in GIF format, or interactive 3D models. - [360-Degree Product Viewers for E-Commerce Businesses](https://www.photorobot.com/blog/product-viewers-for-e-commerce-businesses): Beyond spins, some of these platforms even allow businesses to create downloadable product spins as videos or in GIF file format. - [A Quick Guide to 360 Product Photography for Amazon](https://www.photorobot.com/blog/360-degree-product-photography-amazon): For vendors, Amazon has guidelines on their product image requirements: TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format Image pixel dimensions of at least 1000 or larger in… - [E-Commerce Content Creation and Content Marketing in 2021](https://www.photorobot.com/blog/content-creation-and-marketing-2021): In this regard, spin photos, 3D models, GIFs, and product videos are proving to be valuable assets for drawing attention to brands and ultimately converting conversions.