# Hero image > The main product photo shown first on a product page or listing. Also known as: hero shot, main image. Category: Photography techniques. A hero image is the primary photograph of a product, the one shown first on a product page, in search results or on a marketplace listing. It is usually the most flattering angle, such as a front or three-quarter view, on a clean background. ## How PhotoRobot uses it PhotoRobot sequences capture hero images, marketing angles and the 360 spin of an item in one run, and frames can be labelled, for example "hero shot - front", so the right image is exported to the right channel. ## See on photorobot.com - [One-click output production demo](https://www.photorobot.com/videos/one-click-output-production-demo) ## Related terms - [Packshot](https://www.photorobot.com/glossary/packshot): A clean, standardised product photo, usually on a white background, often showing the packaging. - [Marketing angle](https://www.photorobot.com/glossary/marketing-angle): A predefined, commercially attractive view of a product used in listings and campaigns. - [Still image](https://www.photorobot.com/glossary/still-image): A single photograph of a product, as opposed to a spin, video or 3D model. - [Multi-angle product photography](https://www.photorobot.com/glossary/what-is-multi-angle-product-photography): Photographing a product from multiple predefined camera positions and elevations. ## Where this term appears on photorobot.com Mentioned on 9 pages. Most relevant: - [Simple Product Portfolio Production: PhotoRobot Wizards](https://www.photorobot.com/blog/product-portfolio-production): Gallery images can consist of a hero shot (the first image consumers see), different marketing angles, and detailed shots. - [How One Click Produces 2D + 360 + 3D Outputs in Tandem](https://www.photorobot.com/videos/one-click-output-production-demo): In under 2 minutes, we capture a hero image, a stills gallery, 360 spin, and 3D model output. - [How to Photograph Eyewear for Online Product Presentation](https://www.photorobot.com/tutorials/how-to-photograph-eyewear): The hero shot, image gallery and 360° spin photos are all shown from consistent angles, elevation and distance. - [Centerless Table Eyewear Photography Production Demo](https://www.photorobot.com/videos/centerless-table-eyewear-photography-demo): See how PhotoRobot quickly produces the hero image, marketing angles, and the 360 spin – with minimal post-processing necessary. - [Photo Studio Automation - A Buyer’s Guide by PhotoRobot](https://www.photorobot.com/blog/studio-automation): One click is all it takes to produce a high-resolution hero image, marketing angles, close-ups and detailed shots. - [Capturing Images with PhotoRobot - User Support Manual](https://www.photorobot.com/manuals/capturing-images): “hero shot - front”, “3 / 4”, “back”, or GS1 image naming conventions) Change angle - Adjust angle on an individual frame Pause sequence here - Select to pause the photography sequence at this frame… - [PhotoRobot Controls Software Solution Overview & Pricing](https://www.photorobot.com/manuals/software-overview-and-pricing): The spin may capture one or several angles of elevation around the object, while the still images become hero images, planograms, and marketing shots. - [360° Product Photography - Content Formats and Production](https://www.photorobot.com/blog/360-product-photography): Combine that with a hero shot and few marketing angles on a product page, and your job is complete. - [Present Products with Style - PhotoRobot Studio](https://www.photorobot.com/photorobot-studio): Order hero images, stills, packshots, 360 spins, interactive 3D models, and 360 product video.