# Lifestyle photography > Product photos showing the product in use or in a real-world setting. Also known as: lifestyle images, lifestyle shots, in-context photography. Category: Photography techniques. Lifestyle photography shows a product in use or in a realistic setting, such as furniture in a room or a bag carried by a person. It complements standardised packshots by giving context, scale and mood. ## Related terms - [Packshot](https://www.photorobot.com/glossary/packshot): A clean, standardised product photo, usually on a white background, often showing the packaging. - [On-model photography](https://www.photorobot.com/glossary/on-model-photography): Photographing garments or accessories worn by a live model. - [Hero image](https://www.photorobot.com/glossary/hero-image): The main product photo shown first on a product page or listing. ## Where this term appears on photorobot.com Mentioned on 9 pages. Most relevant: - [Using a Macro Lens for Product Photography](https://www.photorobot.com/blog/macro-lens-product-photography): On the other hand, standard camera lenses are more often for lifestyle product photography and shooting larger products that don’t require extreme close-ups. - [What is E-commerce Product Imaging?](https://www.photorobot.com/glossary/what-is-ecommerce-product-imaging): Editorial or lifestyle photography focuses on artistic expression. - [How to Create a Fashion Product Photography Style Guide](https://www.photorobot.com/tutorials/how-to-create-a-fashion-photography-style-guide): …catering to? Perhaps it’s a sportswear brand, in which case you want more active colors, lifestyle photography, or product videos showcasing movement. - [3D Product Photography for eCommerce](https://www.photorobot.com/blog/3d-product-photography-ecommerce): Traditional product photography does allow for interesting approaches to showcasing products, like with lifestyle photography or nature photography. - [E-Commerce Content Creation and Content Marketing in 2021](https://www.photorobot.com/blog/content-creation-and-marketing-2021): Lifestyle photography shows subjects in action (think of a photo of a chef in the kitchen to market a restaurant venture). - [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): Wide-angle lenses are more for landscape or lifestyle photography, such as product photos of a car on the road. - [Ghost Mannequin Effect for Apparel Photography](https://www.photorobot.com/blog/ghost-mannequin-effect): With apparel photography for social media, it’s more common to use lifestyle product photography with live models in public settings. - [Packshot Photography - What is it, and How to Produce It](https://www.photorobot.com/blog/packshot-photography): Unlike lifestyle photography, which aims to create a story around the product, packshots inform on a different level. - [Product Photography of Sunglasses with PhotoRobot](https://www.photorobot.com/blog/product-photography-sunglasses): Rather than lifestyle photography, nowadays it’s multi-angle still images and 360 product photography.