# Marketing angle > A predefined, commercially attractive view of a product used in listings and campaigns. Also known as: marketing angles, marketing image. Category: Photography techniques. A marketing angle is a predefined view of a product chosen for its commercial appeal, such as a three-quarter front view at a slight elevation. A set of marketing angles is defined once in a style guide and used for every product in a range. ## How PhotoRobot uses it On PhotoRobot systems, marketing angles are captured together with top views and spins, either in the same rotation by the [MultiCam](https://www.photorobot.com/robots/multicam) or as frames copied from the spin into a stills folder by a [macro](https://www.photorobot.com/glossary/macro). PhotoRobot's GS1 page lists marketing angles of a closed and an open food package among the standard GS1 views. ## Related terms - [Hero image](https://www.photorobot.com/glossary/hero-image): The main product photo shown first on a product page or listing. - [Multi-angle product photography](https://www.photorobot.com/glossary/what-is-multi-angle-product-photography): Photographing a product from multiple predefined camera positions and elevations. - [Style guide](https://www.photorobot.com/glossary/style-guide): A document that defines how products of a brand are to be photographed and presented. - [GS1 image standards](https://www.photorobot.com/glossary/gs1-image-standards): GS1 guidelines for how product images are captured, named and exchanged in retail supply chains. - [Turn and swing angles](https://www.photorobot.com/glossary/turn-and-swing-angles): PhotoRobot terms for the rotation angle of the product (turn) and the vertical angle of the camera (swing). ## Where this term appears on photorobot.com Mentioned on 23 pages. Most relevant: - [Does Your Business Need Digital Asset Management Software?](https://www.photorobot.com/blog/digital-asset-management-software): All it takes is a single photoshoot to capture complete image galleries alongside marketing angles, video, and 360 product photography. - [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): There can be still images, marketing angles, close-ups, 360 spins, video, and 3D product models. - [PhotoRobot FAQs](https://www.photorobot.com/faq): For further time-savings, we can capture spin sets, still images, marketing images & planograms automatically with each batch of photos. - [PhotoRobot MultiCam and Centerless Table Installation Guide](https://www.photorobot.com/manuals/multicam-centerless-table-installation): This includes the simultaneous capture of marketing angles and top views in a 360-degree rotational range. - [GS1 Image Standards](https://www.photorobot.com/image-capture-standards): PhotoRobot captures the product, and our software extracts GS1 images, organizes files into a separate folder, and publishes marketing images or planograms. - [GS1 Image Standards and Digital Asset Management](https://www.photorobot.com/blog/gs1-image-standards): Our software extracts GS1 images, organizes files in a separate folder, and publishes marketing images and planograms. - [Simple Product Portfolio Production: PhotoRobot Wizards](https://www.photorobot.com/blog/product-portfolio-production): Gallery images can consist of a hero shot (the first image consumers see), different marketing angles, and detailed shots. - [Car Turntables - 360-Degree Automotive Photography](https://www.photorobot.com/blog/car-turntable-product-photography): Panoramic images also aren’t really a marketing image, so it’s important to capture detailed shots and close-ups as well. - [Photo Studio Automation - A Buyer’s Guide by PhotoRobot](https://www.photorobot.com/blog/studio-automation): One click is all it takes to produce a high-resolution hero image, marketing angles, close-ups and detailed shots. - [How One Click Produces 2D + 360 + 3D Outputs in Tandem](https://www.photorobot.com/videos/one-click-output-production-demo): We get everything from the hero image to multiple marketing angles, and our 360 spin.