# Packshot > A clean, standardised product photo, usually on a white background, often showing the packaging. Also known as: pack shot, packshot photography. Category: Photography techniques. A packshot is a clean, standardised photograph of a product, typically on a plain white or transparent background, often showing the product with its packaging and labels. Packshots are used in online shops, catalogues and marketplaces where products must be shown consistently and without distractions. Good packshots are evenly lit, sharp from front to back and shot from consistent angles, so that a whole range looks uniform on a category page. Many marketplaces require a packshot-style main image. ## How PhotoRobot uses it PhotoRobot systems capture packshots together with 360 spins in one sequence, and the [PhotoRobot Studio](https://www.photorobot.com/photorobot-studio) service delivers them on white or transparent backgrounds. Glass-plate turntables such as the [Centerless Table](https://www.photorobot.com/robots/centerless-table) produce a natural white background without clipping. ## See on photorobot.com - [Packshot photography: what it is and how to produce it](https://www.photorobot.com/blog/packshot-photography) ## Related terms - [White background](https://www.photorobot.com/glossary/white-background): A background of pure white (RGB 255, 255, 255), standard for e-commerce product images. - [Hero image](https://www.photorobot.com/glossary/hero-image): The main product photo shown first on a product page or listing. - [Still image](https://www.photorobot.com/glossary/still-image): A single photograph of a product, as opposed to a spin, video or 3D model. - [Depth of field](https://www.photorobot.com/glossary/depth-of-field): The distance range in front of and behind the focus point that appears acceptably sharp. - [GS1 image standards](https://www.photorobot.com/glossary/gs1-image-standards): GS1 guidelines for how product images are captured, named and exchanged in retail supply chains. ## Where this term appears on photorobot.com Mentioned on 35 pages. Most relevant: - [Packshot Photography - What is it, and How to Produce It](https://www.photorobot.com/blog/packshot-photography): Branching off product photography, packshot photography sets guidelines to taking photos of a product typically with its packaging and labeling. - [Still Product Photography - PhotoRobot Output Examples](https://www.photorobot.com/output-type/still-image): Achieve professional still image packshots and 360 packshots on a distraction-free background in one click! Advertise product design features, materials, colors, and details from multiple angles in… - [Simple Product Portfolio Production: PhotoRobot Wizards](https://www.photorobot.com/blog/product-portfolio-production): It may also automate back-end operations like the extraction of specific still images: packshots, GS1 imagery, detailed shots and more. - [360° Product Photography - Content Formats and Production](https://www.photorobot.com/blog/360-product-photography): …Product Photography? 360° product photography (also 360° spin, spin photography, or 360° packshot photography) appears mainly on webshops and e-commerce product pages. - [Photo Studio Equipment & Software: Today’s Industry Leaders](https://www.photorobot.com/blog/360-photo-studio-manufacturers): 360s (also 360 spins, spins, or 360° packshots) often refer to standard, single-row spins. - [CENTERLESS TABLE](https://www.photorobot.com/robots/centerless-table): This creates a natural, white background for high-quality photos, from still images and packshots to 360° imagery. - [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): Organizes various outputs into easily located folders (still images, packshots, 360s) 3. - [Automated Packshot Photography Outputs: Geckota Watch](https://www.photorobot.com/outputs/geckota-watches): Using the pillow to display the watch in a vertical position, PhotoRobot produced the product spin consisting of 36 images in 40 seconds. - [Automated Packshot Photography Outputs: Packaged Watch](https://www.photorobot.com/outputs/watch-packaging): 36 web-ready packshots and the 360 spin of this watch in its packaging required only 40 seconds to produce with PhotoRobot. - [About PhotoRobot - Company History & Documentation](https://www.photorobot.com/manuals/about-photorobot-company-history-documentation): This includes automation to support still image & packshot photography, 360 product photography, 3D object modeling, product animation, and 360 product video.