# Product animation > A short looping sequence of product frames, often exported as an animated GIF or video. Also known as: animation, GIF animation. Category: 360, 3D and output formats. A product animation is a short, usually looping sequence that shows a product moving, rotating or changing state, such as a clamp opening. It is typically built from captured frames and exported as video or an animated GIF. ## See on photorobot.com - [Product animation output type](https://www.photorobot.com/output-type/animation) ## Related terms - [360 product video](https://www.photorobot.com/glossary/360-product-video): A video of a rotating product, optionally with camera movement, produced on an automated turntable. - [GIF](https://www.photorobot.com/glossary/gif): An old image format limited to 256 colours, still used for simple animations. - [360 spin](https://www.photorobot.com/glossary/360-spin): An interactive sequence of images of a rotating product that the viewer can turn with the mouse or a finger. ## Where this term appears on photorobot.com Mentioned on 39 pages. Most relevant: - [Product Animation - Example Outputs by PhotoRobot](https://www.photorobot.com/output-type/animation): Achieve a moving product animation in minutes with complete software integration of PhotoRobot, cameras, lights, object positioning, and post-production. - [360° Product Photography - Content Formats and Production](https://www.photorobot.com/blog/360-product-photography): There are various types of 360s: from single- to multi-row spins, time-lapse animations, product videos, and virtual product demos. - [About PhotoRobot - Company History & Documentation](https://www.photorobot.com/manuals/about-photorobot-company-history-documentation): …and hardware for the automation of in-house photography: stills, 360 spins, 3D models, animation & video. - [A Quick Guide to 360 Product Photography for Amazon](https://www.photorobot.com/blog/360-degree-product-photography-amazon): 360° animations are an assortment of JPEG or PNG format images, ranging from 24 to 1024 photos. - [Image Editing Tools](https://www.photorobot.com/software/image-editing): Apply edits, and then start or pause a product animation to review all effects and edits in real-time. - [PhotoRobot Viewer](https://www.photorobot.com/software/360-product-viewer): Embed spins on any product or web page, with customizable animations and multiple parameters to enhance the overall product experience. - [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): …on frame to command turntable rotation to stop after each frame (useful for creating product animations) Edit automatically to configure automated editing immediately after capture Elevate… - [Examples of 3D and 360 Product Viewers](https://www.photorobot.com/blog/examples-3d-and-360-product-viewers): …mouse, and headset launch videos, combining detail-rich product spins and explosive animations to showcase the moving parts as well as all the technology that goes into their products. - [PhotoRobot Automated Photography - Example Applications](https://www.photorobot.com/applications): Achieve a moving product animation in minutes with complete software integration of PhotoRobot, cameras, lights, object positioning, and post-production. - [360° Product Photos: Enriching the Sales Experience](https://www.photorobot.com/blog/360-degree-product-photos): 360 product photography (also known as “spin photography”) allows you to create an interactive animation of an object that revolves around itself, or that consumers can spin manually on web pages and…