# Product returns > Goods sent back by customers; inaccurate images are a common cause. Also known as: return rate, returns. Category: E-commerce and workflow. Product returns are goods that customers send back after purchase. Returns caused by a product looking different from its images can be reduced with accurate colours, enough angles, details and scale information. ## Related terms - [Conversion rate](https://www.photorobot.com/glossary/conversion-rate): The share of visitors to a page or shop who complete a purchase. - [360 spin](https://www.photorobot.com/glossary/360-spin): An interactive sequence of images of a rotating product that the viewer can turn with the mouse or a finger. - [Image consistency](https://www.photorobot.com/glossary/image-consistency): All product images in a range sharing the same angles, framing, lighting and background. ## Where this term appears on photorobot.com Mentioned on 18 pages. Most relevant: - [Still Product Photography - PhotoRobot Output Examples](https://www.photorobot.com/output-type/still-image): …angles in less time, and less effort for faster time-to-web, higher conversions, and fewer returns. - [3D eCommerce - What is it, Why it Matters, and Production](https://www.photorobot.com/blog/3d-ecommerce): Meanwhile, brands and retailers use it to generate higher customer engagement, better conversion rates, larger average orders, and reduced returns. - [7 Advantages to 360 Product Viewers for your Website](https://www.photorobot.com/blog/7-advantages-360-product-viewers-for-websites): Further, these benefits can extend to buyer’s confidence, reducing returns and significantly boosting overall revenue. - [Advantages to Using a Visual Product Configurator](https://www.photorobot.com/blog/advantages-product-configurators): Product viewers also help on the business-level in general to increase engagement, improve conversions and reduce returns, all while serving as a scalable investment towards more advanced product… - [Professional Product Photography for E-Commerce Websites](https://www.photorobot.com/blog/professional-photography-for-websites): Consistency in visual content promotes brand consistency while also reducing returns and boosting overall conversions and revenue. - [What is E-commerce Product Imaging?](https://www.photorobot.com/glossary/what-is-ecommerce-product-imaging): Finally, they must feature accurate color representation to reduce product return rates. - [How to Film Models on the Virtual Catwalk](https://www.photorobot.com/tutorials/how-to-film-models): Heavily edited photos can increase product returns, so always aim for visual content that accurately represents the product. - [How to Improve Productivity in Fashion Product Photography](https://www.photorobot.com/tutorials/productivity-fashion-product-photography): Accuracy is key, as product returns, especially in fashion eCommerce, can be far too common and costly. - [How to Photograph Models on a Catwalk: Directing and Poses](https://www.photorobot.com/tutorials/how-to-photograph-models): Heavily-edited photos more often than not increase product returns, so aim for visual content that accurately represents the product. - [360-Degree Photography and 3D Models for E-Commerce: Why both?](https://www.photorobot.com/blog/360-degree-photography-3d-models-for-e-commerce): …need to be top priorities for brands and online retailers to increase sales while also reducing returns and ultimately improving their bottomline.