# Style guide > A document that defines how products of a brand are to be photographed and presented. Also known as: photography style guide. Category: E-commerce and workflow. A photography style guide defines how a brand's products are photographed: angles, framing, background, lighting, styling, number of images and file specifications. It keeps results consistent across photographers, studios and seasons. ## How PhotoRobot uses it In PhotoRobot workflows, items are sorted to shelves by style guide, and the guide's angles and settings are implemented as presets. PhotoRobot's tutorial explains how to create a fashion photography style guide. ## See on photorobot.com - [How to create a fashion photography style guide](https://www.photorobot.com/tutorials/how-to-create-a-fashion-photography-style-guide) ## Related terms - [Image consistency](https://www.photorobot.com/glossary/image-consistency): All product images in a range sharing the same angles, framing, lighting and background. - [Preset](https://www.photorobot.com/glossary/preset): Saved PhotoRobot Controls settings for capture and editing, applied automatically to similar products. - [Marketing angle](https://www.photorobot.com/glossary/marketing-angle): A predefined, commercially attractive view of a product used in listings and campaigns. - [Product styling](https://www.photorobot.com/glossary/product-styling): Preparing and arranging a product so it looks its best before it is photographed. - [Sort to shelves](https://www.photorobot.com/glossary/sort-to-shelves): PhotoRobot Controls feature that assigns workspace and preset to an item by scanning a shelf code. ## Where this term appears on photorobot.com Mentioned on 33 pages. Most relevant: - [How to Create a Fashion Product Photography Style Guide](https://www.photorobot.com/tutorials/how-to-create-a-fashion-photography-style-guide): In this PhotoRobot tutorial, we share how to create a fashion product photography style guide that converts and ensures consistency. - [Shoe Photography - Still Images, Style Guides and Workflow](https://www.photorobot.com/blog/shoe-photography-workflow): …and capturing still images of footwear for the web with automated studio solutions and style guides. - [Professional Tips for Footwear Product Photography](https://www.photorobot.com/tutorials/how-to-take-pictures-of-shoes): If following a brand style guide, the stylist will know exactly how to prep the footwear. - [How to Photograph Eyewear for Online Product Presentation](https://www.photorobot.com/tutorials/how-to-photograph-eyewear): Typically, brands will have a style guide that dictates how to photograph different types of products. - [Photographing Footwear in the PhotoRobot Workflow](https://www.photorobot.com/videos/footwear-photography-workflow): Watch a footwear photography demo featuring style guide automation of still images using PhotoRobot’s Case 1300 with Robot Arm expansion. - [Fashion Photography: How to Select the Best Ghost Mannequin](https://www.photorobot.com/tutorials/how-to-select-the-best-ghost-mannequin): Next, with any fashion eCommerce, brands have a style guide to follow. - [How to Photograph Models on a Catwalk: Directing and Poses](https://www.photorobot.com/tutorials/how-to-photograph-models): …and PR purposes? (Usually, professional studios will have this information from a brand style guide. - [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): Studios configure and save each Preset in the software to automate by style guides, staging, and image overlay. - [Simple Product Portfolio Production: PhotoRobot Wizards](https://www.photorobot.com/blog/product-portfolio-production): In this way, outputs consistent with a brand style guide are easily achievable for machine operators of nearly any user-level. - [360° Product Photography - Content Formats and Production](https://www.photorobot.com/blog/360-product-photography): Product prep: observing style guides, setting the scene, hardware & software prep; 3.