# Time to market > The time between a product arriving and its listing going live online. Also known as: time-to-web, time to web. Category: E-commerce and workflow. In e-commerce, time to market (or time to web) is the time between a product becoming available and its listing, with images, going live online. Slow photography and editing delay sales, especially for seasonal ranges. ## How PhotoRobot uses it PhotoRobot output examples state production times including time-to-web, for example 40 seconds for 36 images and a spin of a perfume bottle. Automatic publishing and export feeds put the first images of an order online while the rest is still being photographed. ## Related terms - [Automatic publishing](https://www.photorobot.com/glossary/automatic-publishing): Making finished images available online immediately after capture and processing, without manual upload. - [Throughput](https://www.photorobot.com/glossary/throughput): How many products a studio or workstation finishes per hour or shift. - [Export feed](https://www.photorobot.com/glossary/export-feed): A machine-readable XML or JSON list of items and image URLs that other systems read automatically. ## Where this term appears on photorobot.com Mentioned on 33 pages. Most relevant: - [Does Your Business Need Digital Asset Management Software?](https://www.photorobot.com/blog/digital-asset-management-software): Improve product content ‘time-to-market’ and thus increase sales overall. - [7 Advantages to 360 Product Viewers for your Website](https://www.photorobot.com/blog/7-advantages-360-product-viewers-for-websites): …from product presentation to customer satisfaction, conversions, engagement and time-to-market. - [Car Turntables - 360-Degree Automotive Photography](https://www.photorobot.com/blog/car-turntable-product-photography): Automation serves to speed up photography, simplify post-processing, and streamline content time-to-web. - [Digital Asset Management for Large-Scale Manufacturers](https://www.photorobot.com/blog/digital-asset-management-for-manufacturers): They likewise free up human resources, reduce operational costs, and improve product content ‘time-to-market’. - [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): In this way, the product photography studio realizes higher production speeds, greater accuracy, and reduced product content ‘time-to-market’. - [Photo Studio Automation - A Buyer’s Guide by PhotoRobot](https://www.photorobot.com/blog/studio-automation): Its design enables studios to automate repeatable tasks to reduce costs, production times, and content time-to-market. - [Photo Studio Equipment & Software: Today’s Industry Leaders](https://www.photorobot.com/blog/360-photo-studio-manufacturers): Their mission is to reduce product content time-to-market by automating still & 360 product photography hardware & software processes. - [Still Product Photography - PhotoRobot Output Examples](https://www.photorobot.com/output-type/still-image): …colors, and details from multiple angles in less time, and less effort for faster time-to-web, higher conversions, and fewer returns. - [About PhotoRobot - Company History & Documentation](https://www.photorobot.com/manuals/about-photorobot-company-history-documentation): …automation (RPA) aims to reduce operational costs, labor requirements, and content time-to-market for photography agencies and production halls. - [What is a Product Imaging Workflow?](https://www.photorobot.com/glossary/what-is-a-product-imaging-workflow): This consolidation significantly reduces the "time-to-web" for large e-commerce catalogs.