# Transparent background > An image whose background pixels are transparent, so the product can be placed on any colour or layout. Also known as: transparency. Category: Photography techniques. An image with a transparent background stores the product with a transparency mask (alpha channel) instead of a solid background. It can then be placed on any colour or design, which is useful for marketing layouts and configurators. ## How PhotoRobot uses it PhotoRobot Controls can set the background to transparent in one click. Because JPEG does not support transparency, transparent images are exported as PNG or WebP; when a transparent image is exported as JPG, a background colour can be chosen. ## Related terms - [Alpha channel](https://www.photorobot.com/glossary/alpha-channel): An extra image channel that stores the transparency of every pixel. - [PNG](https://www.photorobot.com/glossary/png): A lossless image format that supports transparency; larger files than JPEG. - [WebP](https://www.photorobot.com/glossary/webp): Google's web image format with efficient lossy and lossless compression and transparency. - [Background removal](https://www.photorobot.com/glossary/background-removal): Separating the product from its background so it can be placed on pure white or transparency. - [White background](https://www.photorobot.com/glossary/white-background): A background of pure white (RGB 255, 255, 255), standard for e-commerce product images. ## Where this term appears on photorobot.com Mentioned on 50 pages. Most relevant: - [PhotoRobot Controls Software Solution Overview & Pricing](https://www.photorobot.com/manuals/software-overview-and-pricing): Note: In addition to standard tools for automatic whitening of the background (automatic tuning to pure white 255,255,255), or providing transparent background, the PhotoRobot_controls tool also… - [Image Editing Tools](https://www.photorobot.com/software/image-editing): Transparency. - [Item Export - PhotoRobot User Support Manual](https://www.photorobot.com/manuals/item-export): PNG files can also be served on a transparent background, however file sizes are much larger than JPG and used very rarely on the web. - [Present Products with Style - PhotoRobot Studio](https://www.photorobot.com/photorobot-studio): Produce high-quality still product photos and 360 product video on pure white or transparent backgrounds. - [How to Make a Simple 3D Model with Apple Object Capture API](https://www.photorobot.com/tutorials/object-capture-how-to-make-a-3d-model): Other issues we noticed are working with transparency, and when scanning smooth or uniform surfaces. - [360° Product Photography - Content Formats and Production](https://www.photorobot.com/blog/360-product-photography): These make it easy to photograph products on a white background, or to automate background removal for a transparent background. - [eCommerce Photography - How to Optimize Production](https://www.photorobot.com/blog/ecommerce-photography): Thus, grouping items together by size, shape, color, and transparency is where every project begins. - [Guide to Attaining the Perfect Lighting for 360 Product Photography](https://www.photorobot.com/blog/guide-to-attaining-the-perfect-lighting-for-360-product-photography): Higher quality images and the perfect product photography helps brands and retailers establish trust, provide product transparency, and, perhaps most importantly, to develop customer and community… - [PhotoRobot_Controls: Auto-Centering 360 Product Photography](https://www.photorobot.com/blog/auto-centering-360-product-photography): Transparency — Set transparency in one click and make changes later in the Spin Viewer settings. - [PhotoRobot’s Case for Automated 360 Product Photography](https://www.photorobot.com/blog/case-for-automated-360-product-photography): Operators can even automate repeatable tasks for 360 photography of objects of similar size, shape, or transparency.