# Virtual reality (VR) > A fully computer-generated environment experienced through a headset. Also known as: VR, virtual reality. Category: 360, 3D and output formats. Virtual reality (VR) immerses the user in a fully computer-generated environment, usually through a headset. Product 3D models can be placed in virtual showrooms or experiences. ## Related terms - [Augmented reality (AR)](https://www.photorobot.com/glossary/augmented-reality): Overlaying digital content, such as a 3D product model, on the live camera view of the real world. - [3D model](https://www.photorobot.com/glossary/3d-model): A digital three-dimensional representation of a product, made of geometry and textures, viewable from any angle. ## Where this term appears on photorobot.com Mentioned on 25 pages. Most relevant: - [Emersya: Interactive Product Experiences in 3D, AR and VR](https://www.photorobot.com/blog/emersya-product-experiences-in-3d-ar-and-vr): …an online publishing platform for fully interactive product experiences in 3D, AR, and VR. - [3D eCommerce - What is it, Why it Matters, and Production](https://www.photorobot.com/blog/3d-ecommerce): 3D eCommerce deploys 3D modeling for online product visualization, product configuration, and VR / AR to bolster digital marketing and sales. - [Professional Product Photography for E-Commerce Websites](https://www.photorobot.com/blog/professional-photography-for-websites): Moreover, these shoppers are inundated with professional product images like 360 packshots, 3D models and even AR / VR experiences, and consumers now expect nothing less. - [3D Model Photography - Example Outputs by PhotoRobot](https://www.photorobot.com/output-type/3d-model): PhotoRobot digitizes 3D model photography in a single click for AR / VR optimization, and for 3D printing! Digitize product photos into virtual 3D object models in a single click Automate… - [About PhotoRobot - Company History & Documentation](https://www.photorobot.com/manuals/about-photorobot-company-history-documentation): …create interactive object experiences, product configurators, and assets for augmented & virtual reality applications. - [PhotoRobot Controls Supported 3D Model Formats](https://www.photorobot.com/manuals/photorobot-supported-3d-model-formats): OBJ files contain the 3D models to optimize for game engines, and for sharing on virtual reality (VR) / 3D object visualization platforms. - [360-Degree Photography and 3D Models for E-Commerce: Why both?](https://www.photorobot.com/blog/360-degree-photography-3d-models-for-e-commerce): Afterall, the future of eCommerce photography is now moving towards augmented and virtual reality enabled product showcases, immersive and engaging online storefronts, interactive web experiences, and… - [3D Product Photography for eCommerce](https://www.photorobot.com/blog/3d-product-photography-ecommerce): Keep reading to discover more on the current trends in 3D product photography for e-commerce, 360° spins and 3D models for AR / VR experiences. - [Challenges to Mass Adoption for AR Shopping Apps](https://www.photorobot.com/blog/challenges-ar-shopping-apps): Most consumers still want to see products with their own eyes before making a purchase, so AR and VR apps for shopping are starting to bridge this gap by using shoppers’ GPS data to promote nearby… - [Effective Equipment for 360 Spin Photography](https://www.photorobot.com/blog/effective-equipment-360-spin-photography): …shots to 360° spins, as well as for scanning products to construct 3D models for AR / VR experiences.