# Visual product configurator > An interactive tool that shows a product changing in real time as the shopper chooses options. Also known as: product configurator, 3D configurator, 2D configurator. Category: 360, 3D and output formats. A visual product configurator lets shoppers customise a product, such as colour, material or components, and see the result immediately as an image, spin or 3D model. Configurators built from photography combine pre-shot variants; 3D configurators render a model in real time. ## How PhotoRobot uses it PhotoRobot's blog discusses 2D and 3D configuration software and when a business needs a configurator. The PhotoRobot Viewer includes a custom Carpet and Flooring Visualizer developed with Breno that lets shoppers swap carpet designs in a virtual room. ## See on photorobot.com - [Visual product configurators for e-commerce](https://www.photorobot.com/blog/visual-product-configurators-e-commerce) - [2D and 3D product configuration software](https://www.photorobot.com/blog/2d-3d-product-configuration-software) ## Related terms - [3D model](https://www.photorobot.com/glossary/3d-model): A digital three-dimensional representation of a product, made of geometry and textures, viewable from any angle. - [Augmented reality (AR)](https://www.photorobot.com/glossary/augmented-reality): Overlaying digital content, such as a 3D product model, on the live camera view of the real world. - [PhotoRobot Viewer](https://www.photorobot.com/glossary/photorobot-viewer): PhotoRobot's hosted viewer for image galleries, 360 spins, hotspots and panoramas on websites and e-shops. - [Transparent background](https://www.photorobot.com/glossary/transparent-background): An image whose background pixels are transparent, so the product can be placed on any colour or layout. ## Where this term appears on photorobot.com Mentioned on 27 pages. Most relevant: - [Visual Product Configurators for E-Commerce](https://www.photorobot.com/blog/visual-product-configurators-e-commerce): There are 2 types of visual product configurators in e-commerce: 2D product visualizers and 3D configurators. - [Advantages to Using a Visual Product Configurator](https://www.photorobot.com/blog/advantages-product-configurators): The advantages to using visual product configurators are numerous in e-commerce, whether it’s for B2C or B2B operations. - [Does your Business Need a Visual Product Configurator?](https://www.photorobot.com/blog/do-you-need-a-visual-product-configurator): Visual product configurators allow businesses to enrich 2D / 3D photorealistic imagery with exploding views, product animations, annotations, and interactive customization features. - [Examples of 2D and 3D Product Configuration Software](https://www.photorobot.com/blog/2d-3d-product-configuration-software): 2D and 3D product configurators are great for companies who sell highly customizable products. - [Which Businesses Benefit from 3D Product Photography Platforms?](https://www.photorobot.com/blog/which-businesses-3d-product-photography-platforms): …platforms enable businesses to generate fully interactive product experiences and configurators for e-commerce and retail. - [How to Photograph Eyewear for Online Product Presentation](https://www.photorobot.com/tutorials/how-to-photograph-eyewear): We’ll even provide some sunglasses photography ideas and examples for product presentation, including: 360 spins, 3D models, and product configurators. - [Emersya: Interactive Product Experiences in 3D, AR and VR](https://www.photorobot.com/blog/emersya-product-experiences-in-3d-ar-and-vr): Think: 3D product configurators for highly customizable products, AR / VR product experiences, or fully digitized collection items and objects of study. - [3D eCommerce - What is it, Why it Matters, and Production](https://www.photorobot.com/blog/3d-ecommerce): The software composites photos into a digital model for use with 3D product viewers, product configurators, and AR / VR. - [Examples of 3D and 360 Product Viewers](https://www.photorobot.com/blog/examples-3d-and-360-product-viewers): This is oftentimes in fully interactive consumer experiences like 360-degree product spins, 3D models and configurators. - [Using a Macro Lens for Product Photography](https://www.photorobot.com/blog/macro-lens-product-photography): For even better results, support your macro lens photography with devices like PhotoRobot’s motorized turntables and multi-camera configurators.