# White background > A background of pure white (RGB 255, 255, 255), standard for e-commerce product images. Also known as: pure white background, RGB 255,255,255. Category: Photography techniques. A white background in product photography usually means pure white, RGB 255, 255, 255, with no visible gradient or shadow. Many marketplaces require it for main product images because it keeps the focus on the product and makes ranges look consistent. A truly white background can be achieved in camera with careful lighting, or in post-production by whitening the background. Too much backlight produces light-wrap around the product edges. ## How PhotoRobot uses it PhotoRobot Controls can automatically tune the background to pure white (255, 255, 255), which can be exported as JPEG, or make it transparent (PNG). Its histogram is optimised for images in which white background takes up most of the frame. Glass-plate machines and built-in diffusion backgrounds produce a white background directly in camera. ## Related terms - [Background removal](https://www.photorobot.com/glossary/background-removal): Separating the product from its background so it can be placed on pure white or transparency. - [Transparent background](https://www.photorobot.com/glossary/transparent-background): An image whose background pixels are transparent, so the product can be placed on any colour or layout. - [Light-wrap](https://www.photorobot.com/glossary/light-wrap): Background light spilling around the edges of a product, softening its contours. - [Packshot](https://www.photorobot.com/glossary/packshot): A clean, standardised product photo, usually on a white background, often showing the packaging. - [Histogram](https://www.photorobot.com/glossary/histogram): A graph of how many pixels in an image have each brightness value. ## Where this term appears on photorobot.com Mentioned on 50 pages. Most relevant: - [PhotoRobot CASE 850 Portable Studio User Guide](https://www.photorobot.com/manuals/case-850-user-guide): The 850 mm glass plate is perfect for pure white background photography. - [PhotoRobot C850 & C1300 Turntable User Guide](https://www.photorobot.com/manuals/c850-c1300-user-guide): …cloth background (mounted to the machine for the automatic capture of photos on a pure white background) Built-in castors for in-studio mobility Capability of comfortable transport by moving van… - [Product Photo Background Removal and Adjustment](https://www.photorobot.com/tutorials/remove-background-product-photos): Achieving high-quality product photos on a pure white background often requires minimal to zero manual editing when using PhotoRobot systems. - [7 Components to Capture the Perfect Product Photo](https://www.photorobot.com/blog/7-components-to-capture-the-perfect-product-photo): When capturing a product photo, it’s important that the product is set against a clean, white background. - [PhotoRobot Controls Software Solution Overview & Pricing](https://www.photorobot.com/manuals/software-overview-and-pricing): Note: In addition to standard tools for automatic whitening of the background (automatic tuning to pure white 255,255,255), or providing transparent background, the PhotoRobot_controls tool also… - [PhotoRobot MultiCam and Centerless Table Installation Guide](https://www.photorobot.com/manuals/multicam-centerless-table-installation): Thus, each camera shooting from the MultiCam can automatically create high-quality photos on a pure white background, including marketing angles and top views simultaneously. - [Jewelry Photography - Behind the Scenes Production](https://www.photorobot.com/blog/jewelry-photography): An integrated light tent supports taking photos on a pure white background, and enables easily automated background removal. - [Packshot Photography - What is it, and How to Produce It](https://www.photorobot.com/blog/packshot-photography): For example, Amazon and others require products to have a pure white background with specific product to frame ratio. - [How to Photograph Eyewear for Online Product Presentation](https://www.photorobot.com/tutorials/how-to-photograph-eyewear): When photographing eyewear, we need a neutral, white background that is as luminescent as possible. - [AR Product Visualization Using 3D & AR Platforms](https://www.photorobot.com/blog/ar-product-visualization): The Frame also automatically produces photos on a pure white background, while rapidly photographing all sides, top, and bottom views.