Overview
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In product photography, capturing photos of small items with microscopic details requires special equipment and a macro lens for high-quality results.
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2D and 3D product configurators are great for companies who sell highly customizable products.
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360° and 3D product imagery is highly scalable. These assets become valuable resources for new product content.
Find out just how scalable and versatile your brand's visual assets can be.
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Join us for a demonstration of just how quick, easy, and effective product photoshoots with PhotoRobot can be.
Browse this write-up of our latest video showing us capture high-quality spinsets in minutes.
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Is the world seeing the end of brick-and-mortar retail? The short answer is no. In detail, it’s more complicated, but e-commerce is noticeably thriving in comparison.
The truth is, many should have started the transition yesterday. Discover why, and where to start.
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From brick-and-mortar retailers to e-commerce, SMEs and major brands alike have had to quickly rethink how they engage consumers.
Learn who's affected, how brands are reacting, and what you need to know going forward in 2021.
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Introducing PhotoRobot hardware features for automated product photography, still & 360 image capture, and production of spin videos and 3D models.
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Discover PhotoRobot solutions in this article featuring 360 degree spin photography of dirt bikes and quads by Buffler.
Watch us use the high-torque Turning_Platform for 360-degree spin photography of Buffler products.
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Streamline shoe photography and capturing still images of footwear for the web with automated studio solutions and style guides.
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Imagine you produce heavy and bulky machines each of different non-compact shape and you need to ship them all over the world. Risk of damage during transportation is extreme.
...schedule 1:1 live online showcase just for you.
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Allow your customers to zoom in to amazing detail and spin the products the way they desire. Give them more, sell more.
...schedule 1:1 live online showcase just for you.
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Last time you could see how our distributor unloaded goods from the container. This video shows assembling of Turning Platform with Arm robot in their studio.
...schedule 1:1 live online showcase just for you.
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Internet environment established very effective way how to communicate all kinds of information, incentives and commercial interests. Keep up with us.
...schedule 1:1 live online showcase just for you.
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PhotoRobot | CUBE is designed for shooting products on a turntable, apparel and clothing, or objects that need to be suspended in air, like bags, chandeliers, and light fittings.
...schedule 1:1 live online showcase just for you.
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Find our latest video for product photoshoots with PhotoRobot’s CASE 850, and read more to discover what makes this solution so versatile.
26/7/2021
Get the most out of your social media product photos with PhotoRobot’s tips, trends, and strategies for 2021.
Discover the cornerstones of communication strategies on social media in 2021.
19/7/2021
Overcome the challenges of photographing objects that don’t stand on their own with this perfect setup for spin photography of bicycles.
This article is for you. Find our latest video, and a detailed write-up of our processes.
15/7/2021
Discover PhotoRobot solutions for grocery product photography, optical character recognition (OCR), and photographing packaged products with labels.
We've just created a new YouTube video and written all about it.
12/7/2021
Discover the long-term value, scalability, and versatility of PhotoRobot solutions for product photography studios and photoshoots.
Find answers to our most common pricing FAQs, and discover PhotoRobot's long-term value.
8/7/2021
Join PhotoRobot to discover how to improve product page conversions while driving more traffic to your products online.
Learn how to deliver a 5-star e-commerce experience in today's digital world.
2/7/2021
E-commerce is a game of product visualization, and much of it revolves around boosting conversions with product content.
Join us in this quick guide to optimizing product pages to boost your conversions.
21/6/2021
Shooting product photography of sunglasses can be a challenge. Eyewear and other reflective items require a certain level of expertise.
We'll help ensure your product photography of sunglasses is both impressive and converting.
27/5/2021
360° product photos are a valuable asset in e-commerce and retail. Not only do they grab attention, they allow consumers to get a real “feel” for products.
Discover why there's few better ways to engage today's online consumers than with 360° photos.
24/5/2021
2021 will see more competition than any year on record in e-commerce content creation and content marketing.
Discover today's best practices in content creation and content marketing.
20/4/2021
E-commerce businesses across many industries utilize visual configuration tools to better showcase products with customizable elements in digital format.
Transform your 2D / 3D imagery into fully customizable and configurable product showcases.
16/4/2021
The advantages to using visual product configurators are numerous in e-commerce, whether it’s for B2C or B2B operations.
Discover the advantages of deploying a visual product configurator for e-commerce.
13/4/2021
In this post, we’ll examine types of visual product configurators, share some viable use cases, and provide some tips for deploying visual product configurators for e-commerce.
Get up-to-speed on all of today's high tech product visualization tools.
9/4/2021
Whether it’s the vertical or horizontal axis, PhotoRobot can help you find the absolute center of your product’s rotation and correct any misplaced products in a few simple steps.
See how simple it truly is in this quick guide to auto centering with PhotoRobot_Controls.
6/4/2021
3D and 360-degree product viewers exist in many forms, so it’s important to look at some examples before deciding what might be best for your business.
Discover how 3D and 360 product viewing technology can get you online quick and effectively.
1/4/2021
Using PhotoRobot’s portable device, the CASE 850, in under 1 minute you can photograph glass products, post-process, and publish images in the cloud.
Discover the speed, precision, and power of PhotoRobot's Case for capturing glass photography.
25/3/2021
While some businesses might be more ready than others, nearly any company with an online presence can benefit from deploying a product viewer.
Consider deploying a 360-degree product viewer!
23/3/2021
Almost any business with an online presence and products to sell can realize significant advantages from deploying a 360-degree product viewer.
Discover how 360 product viewers might be the answer for your business.
19/3/2021
Should your business invest in a 3D product photography platform? The answer depends on your current product portfolio, your industry, and the competition.
Join us for a quick overview of these platforms and to discover the right solution for you.
12/3/2021
Hosting platforms for 3D product photography (also known as virtual product photography) are a vital asset to growing webshops, e-commerce vendors and B2B businesses.
Join PhotoRobot in this quick overview of 3D product photography platforms and solutions.
4/3/2021
360-degree product viewers provide a digital view of a product from all sides and angles, top to bottom, and they are a valuable asset for online retail and e-commerce.
Join us in this guide to hosted and self-hosted product viewers.
16/2/2021
Accelerate your visual content production with this guide on 3D product photography solutions, including devices and software for control and automation.
Discover the equipment, accessories, cameras and lighting setups that go into successful shoots.
14/2/2021
In today’s highly competitive e-commerce market, 3D product photography has become an invaluable asset for brands looking to step up their game and convert more customers.
Discover more on 3D photography, 360-degree spins, and 3D models with PhotoRobot.
28/1/2021
Extremely precise and versatile, the Frame can capture photos for perfectly positioned still images, 360° spins and even for building 3D models with photogrammetry.
Capture consistent, high-quality still shots, 360° spins and photos for 3D models with the Frame.
7/12/2020
When you have professional product photography on an e-commerce website, it generates trust, engagement and also conversions in today’s highly competitive market.
Dive into this post to discover why you should and how it can be accomplished.
2/12/2020
PhotoRobot designed the Robotic Turntable to be effective and versatile for 360° product photography and for photography of heavy objects.
Dive into this guide on the Robotic Turntable and its many uses in the studio.
24/11/2020
PhotoRobot designed its family of motorized turntables for 360 product photography to prioritize not only performance but also installation and mobility.
Dive into this guide on setting up a workspace for one of PhotoRobot's turntables.
20/11/2020
Following up on our guide to motorized turntables are these tips for 360 turntable photography covering installation and implementation in the studio.
Meet the Centerless Table, the Robotic Platform, the Turning Platform and the Carousel 5000.
12/11/2020
If you want to create an immersive and interactive product experience, the most efficient way forward is with a motorized turntable for 360 product photography.
Look no further and dive into this guide to motorized turntables for 360 product photography.
6/11/2020
Whether it's for a small webshop, vendors in e-commerce or in online retail, PhotoRobot can transform any workspace into a professional-looking 360 product photography studio.
Transform any workspace with PhotoRobot into a professional-looking 360 product photography studio.
3/11/2020
Thanks to PhotoRobot’s Virtual Catwalk, clients can transform any small space available into a professional-looking studio for apparel photography and online fashion shows.
Consider PhotoRobot's Catwalk for 360 fashion photography, product videos, 3D models and more.
30/10/2020
The Case for automated 360 product photography is a robotic workstation, compact in size to fit into nearly any space and extremely mobile for easy transport.
Upgrade your workspace today with PhotoRobot's Cube for automated 360 product photography.
27/10/2020
PhotoRobot’s Robotic Arm for 360 object photography is an ideal solution for online shops and is compatible with the majority of PhotoRobot’s rotary robots.
Create impressive, visually-rich 3D product content with PhotoRobot's Robotic Arm!
22/10/2020
Built for convenience and durability, the Carousel can transform any space into a workstation with a turntable for capturing 360-degree photos of cars, heavy machinery and more.
Unlock the potential of your photography studio or showroom with PhotoRobot's Carousel 5000.
20/10/2020
With an extensive range of accessories and state-of-the-art automation software, the Turning Platform for 360 product photography makes a welcome addition to any studio.
PhotoRobot's Turning Platform can help you capture perfect photos of all of the above and more!
15/10/2020
PhotoRobot equipment for 360 and 3D product photography provides cutting-edge technological solutions to meet the needs of any e-commerce project.
Look no further! PhotoRobot's cutting-edge solutions are designed for any product photography job.
13/10/2020
Augmented reality is seeing wider adoption in marketing strategies for both traditional and online retail. Discover why and in what ways AR is taking off.
See why AR is becoming a hot topic for both in-store and digital marketing.
8/10/2020
Not only are AR apps changing the way companies market products for sale, they are also beginning to shape the very way people shop online.
Dive into this quick guide on AR shopping apps in 2020 to learn more.
6/10/2020
The ghost mannequin effect essentially allows you to combine photographs of a product on a model or mannequin and then make the mannequin invisible through post-product processing.
Discover how with this in-depth guide on mastering the effect for your apparel photography.
1/10/2020
Numerous challenges face the mass adoption of AR shopping apps in online retail, but many leading brands are already ahead of the game.
Discover how major brands are overcoming the obstacles to develop AR for retail.
29/9/2020
Statistics show that the role of AR apps for e-commerce and online retail has seen noticeable and steady growth every year, from early 2012 to today’s 2020.
Examine the stats for yourself and see why major brands are looking to augmented reality in 2020.
24/9/2020
With award-winning 3D technology and in partnership with PhotoRobot, Emersya’s platform creates new possibilities for showcasing and customizing products online and in-store.
Dive into creating 3D models with PhotoRobot and online publishing through the Emersya platform.
22/9/2020
With PhotoRobot, creating high-quality, detail-rich product content is easy, but what if you need to capture text on a photographed object?
Discover how OCR can extract and provide ready-made text sources for product imagery in minutes.
17/9/2020
Understanding how to utilize 3D modeling and augmented reality in digital marketing can be of great importance in 2020, especially in e-commerce.
Discover how digital marketers are utilizing 3D models and augmented reality to stand out.
15/9/2020
Augmented Reality (AR) for online retail and e-commerce is rapidly increasing in popularity, providing webshops and e-tailers a new format to enrich the product experience.
Discover how e-commerce brands and online retailers are utilizing augmented reality in 2020.
10/9/2020
360-degree photography and 3D models are two formats helping top brands and retailers stay ahead of the competition in today’s e-commerce.
Learn how both can benefit webshops, e-tailers, and e-commerce operations large or small.
8/9/2020
Consistency in visual content boosts revenue by establishing brand consistency, attracting shoppers and triggering buyer’s confidence in visitors to your webshop.
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Discover how to effectively boost revenue on all product pages with consistent visual content.
3/9/2020
More than just fast, PhotoRobot also provides advanced image processing features great for shooting challenging items like reflective or transparent products.
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Discover the features that have put PhotoRobot on the map for product photography.
1/9/2020
Learning how to boost conversion rates in e-commerce with your product photography is critical to success, especially when trying to increase sales for a small or newer webshop.
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Discover six effective techniques to boost your online conversion rates with product photography.
27/8/2020
Studio automation is a crucial component to realizing success in e-commerce product photography in 2020.
...schedule 1:1 live online showcase just for you.
Discover the wealth of benefits studio automation provides for e-commerce product photography!
25/8/2020
Thanks to control software and a unique lighting system, PhotoRobot’s CENTERLESS TABLE represents a flagship in the evolution of automated product photography.
...schedule 1:1 live online showcase just for you.
Discover how the Centerless Table is a universal solution for capturing shadow-free product photos!
20/8/2020
Amazon aims to increase conversion rates through enriched visuals, and there are several solutions that exist to produce 360-degree photos that meet their image requirements.
Discover how to use 360° product photos to improve your Amazon performance!
18/8/2020
When selling shoes and footwear online, your product images should showcase every minute detail -- from the quality of the material to the design of the shoe.
...schedule 1:1 live online showcase just for you.
Enrich your customer's digital experience with PhotoRobot's photography kit for footwear!
18/8/2020
At PhotoRobot, our versatile robots are designed, packaged, and delivered for quick and easy assembly in any product photography studio, workspace or warehouse.
Find out just how simple it can be to assemble, install, and begin using our robots today!
18/8/2020
The more details your e-commerce product photography provides to customers, the more sales your online marketplace will generate.
...schedule 1:1 live online showcase just for you.
Learn about how PhotoRobot can enhance your online marketplace and help it generate more sales.
13/8/2020
The success of any product photography studio revolves around many moving parts to improve efficiency, throughput and overall workflow.
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Learn more about the five factors that contribute most to your photography studio's workflow.
11/8/2020
It is 2020, and that means it’s time for a quick review and comparison of the latest models of mirrorless cameras versus the latest DSLR cameras.
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Look no further! PhotoRobot has you covered with this in-depth look into 2020's best camera options.
6/8/2020
For product photography studios and e-commerce stores alike, it’s crucial to capture the perfect product photo for every item in stock.
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Learn tips, tools, and techniques with PhotoRobot's guide to capturing perfect product photos.
4/8/2020
Lighting is an essential element to photography in general and especially important in any high volume 360 product photography workstation or studio.
Learn all about the scene for perfect lighting for visually rich product photography.
...schedule 1:1 live online showcase just for you.
Learn all about setting the scene for perfect lighting for visually rich product photography.
30/7/2020
In clothing and apparel e-commerce, mastering product photography is crucial to establishing an online presence and standing out from the competition.
...schedule 1:1 live online showcase just for you.
Learn about everything PhotoRobot's product photography kit for apparel and clothing can do for you.
28/7/2020
PhotoRobot’s MULTICAM is a multi-camera system designed to simultaneously capture 3D and multi-row images, capable of snapping hundreds of photos in an instant.
...schedule 1:1 live online showcase just for you.
Discover how the quick and versatile MultiCam can enhance your studio photography today.
23/7/2020
One of the most crucial challenges for e-commerce stores is in creating visually rich, authentic and immersive online experiences for today's shoppers.
...schedule 1:1 live online showcase just for you.
Look no further! PhotoRobot's guide on 360 spin photography can get you started.
11/7/2020
At PhotoRobot, we take extreme care with the packaging and distribution of our hardware and accessories to ensure that all orders are delivered to clients in perfect condition.
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Read about PhotoRobot's packaging and distribution strategy, and see a short unloading video!
11/7/2020
PhotoRobot’s online image viewer is part of our hosting services and comes at no extra cost.
...schedule 1:1 live online showcase just for you.
Check out our blog to learn more, or pop in to play with a sample spin for a bit!
11/7/2020
PhotoRobot’s CUBE is designed for shooting products on a turntable, apparel and clothing, or objects that need to be suspended in air, like bags, chandeliers, and light fittings.
...schedule 1:1 live online showcase just for you.
Look no further, we have you covered: read all about PhotoRobot's CUBE V5, V6, and V6 / RotoPower!
11/7/2020
PhotoRobot was founded to create modern product photography solutions for e-commerce.
...schedule 1:1 live online showcase just for you.
Learn all about PhotoRobot hardware, software, and accessories to maximize workflow in your studio!
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In product photography, capturing photos of small items with microscopic details requires special equipment and a macro lens for high-quality results. This type of camera lens is for photographing even the most minute details of micro products or products with micro components. These include items like microchips, circuitry components, earrings, jewellery, and any smaller product in general. In this post, join PhotoRobot to look closer at macro lens product photography, and to discover some of PhotoRobot’s solutions for improving your photography of small objects.
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2D and 3D product configurators are great for companies who sell highly customizable products. They also benefit business models focusing on B2B sales, and companies who already use 3D product and product component models. In this post, we’ll look at some leading brands using 2D / 3D product configurators, and showcase a range of use cases for these tools.
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360° and 3D product imagery is highly scalable. These assets become valuable resources for new product content. It might be videos, brochures, social media engagement, or email and marketing campaigns. In this post, we’ll share our top 3 strategies for making the most of your brand’s 360° and 3D product imagery.
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In this post, we’ll demonstrate the capturing, post processing, and publishing of 3 product photoshoots in under 3 minutes. Discover PhotoRobot functions to automate 360 product photography, streamline workflows, and maximize productivity.
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Is the world seeing the end of brick-and-mortar retail? The short answer is no. In detail, it’s more complicated, but e-commerce is noticeably thriving in comparison. Consumer shopping behaviors, for now, have changed drastically. Some say even permanently. Brick-and-mortar shops are finding ways to adjust to the changes, however. In this post, we’ll look in more detail at the changes in shopping behaviors, and at how brick-and-mortar to online retail is adapting.
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Post pandemic change drivers in e-commerce have provided many lessons across the market. From brick-and-mortar retailers to e-commerce, SMEs and major brands alike have had to quickly rethink how they engage consumers. Behavior and shopping habits have changed, and now for the first time ever the ability to shop online has become essential. In this post, we’ll examine the main post pandemic change drivers for e-commerce, and look at how brands are finding opportunity in adversity.
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Introducing PhotoRobot hardware features for automated product photography, still & 360 image capture, and production of spin videos and 3D models.
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See PhotoRobot turntables in action in this article featuring 360 degree spin photography of dirt bikes and quads by Buffler.
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Streamline shoe photography and capturing still images of footwear for the web with automated studio solutions and style guides.
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Find our latest video for product photoshoots with PhotoRobot’s CASE 850, and read more to discover what makes this solution so versatile.
26/7/2021
Get the most out of your social media product photos with PhotoRobot’s tips, trends, and strategies for 2021.
#productphotography #directorofphotography #photorobot
19/7/2021
Overcome the challenges of photographing objects that don’t stand on their own with this perfect setup for spin photography of bicycles.
#photorobot #360photography #productivity
15/7/2021
Discover PhotoRobot solutions for grocery product photography, optical character recognition (OCR), and photographing packaged products with labels.
#photorobot #spinphotography #inovation
12/7/2021
Discover the long-term value, scalability, and versatility of PhotoRobot solutions for product photography studios and photoshoots.
#photorobot #directorofphotography #productcontent
8/7/2021
Join PhotoRobot to discover how to improve product page conversions while driving more traffic to your products online.
#onlineconversions #productcontent #growyourbusiness
2/7/2021
E-commerce is a game of product visualization, and much of it revolves around boosting conversions with product content. In this post, we’ll share 3 valuable tips to ensure higher conversions anywhere your product content appears online, from webshops to online marketplaces and e-commerce vendors.
#photorobot #productphotography #onlineconversions
21/6/2021
Shooting product photography of sunglasses can be a challenge. Eyewear and other reflective items require a certain level of expertise. You need to master lighting setups, special photography techniques, and image post processing. In this article, we’ll share some tips for product photography of sunglasses, and look at getting the most out of your product photos for fashion e-commerce.
#photorobot #productphotography #directorofphotography
27/5/2021
360° product photos are a valuable asset in e-commerce and retail. Not only do they grab attention, they allow consumers to get a real “feel” for products. In this quick guide, we’ll discuss 360° product photography, and share how to use 360° product photos to enrich the sales experience.
#360photography #ecommercebusiness #photorobot
24/5/2021
2021 will see more competition than any year on record in e-commerce content creation and content marketing. From SMEs to major brands and retailers, everybody is pivoting focus to their online presence to meet the evolving needs of consumers. In this post, we’ll look at what today’s consumers need from your content, and how to utilize content creation and marketing as either an exercise in cost-savings or as a survival strategy in 2021.
#growyourbusiness #directorofphotography #photorobot
20/4/2021
E-commerce businesses across many industries utilize visual configuration tools to better showcase products with customizable elements in digital format. These tools take 2D / 3D photorealistic imagery and transform it into configurable experiences for B2C or B2B sales presentations. In this post, we’ll look closer at today’s visual product configuration tools and to which businesses benefit most from deploying one.
#productphotography #onlineshopping #directorofphotography
16/4/2021
The advantages to using visual product configurators are numerous in e-commerce, whether it’s for B2C or B2B operations. Both 2D and 3D product configurators provide valuable information about products to potential consumers. More importantly, they help users to easily discover complete lines of products with customizable elements, as well as to feel confident in pressing that order button. In this guide, PhotoRobot will examine the advantages to deploying a visual product configurator, provide some example use cases, and help readers find the right solution to meet their business needs.
#photorobot #onlineshopping #ecommercebusiness
13/4/2021
There are 2 types of visual product configurators in e-commerce: 2D product visualizers and 3D configurators. 2D product visualizations utilize static, flat imagery of products. 3D configurators take it a step further, providing consumers with a 3D rendering of a product that they can rotate in 360 degrees. In this post, we’ll examine both types, share some viable use cases, and provide some tips for deploying visual product configurators for e-commerce.
#onlineshopping #photorobot #productcontent
9/4/2021
Among the many functions of PhotoRobot_Controls is automatic centering for 360 product photography. Whether it’s the vertical or horizontal axis, PhotoRobot can help you find the absolute center of your product’s rotation and correct any misplaced products in a few simple steps. Join us in this quick guide to discover PhotoRobot_Controls, and to learn how to quickly master auto-centering for 360 product photography.
#photorobot #360photography #directorofphotography
6/4/2021
3D and 360-degree product viewers exist in many forms, so it’s important to look at some examples before deciding what might be best for your business. Everything from apparel and fashion, to jewellery, furniture, household appliances and nearly any product imaginable comes to life when put in either 3D or 360-degree format. To discover examples of today’s 3D and 360 product viewers for online retail, dive into this guide with PhotoRobot to learn more.
#360photography #ecommerce #growyourbusiness
1/4/2021
Using PhotoRobot’s portable device, the CASE 850, in under 1 minute you can photograph glass products, post-process, and publish images in the cloud. Discover more in this guide to photographing glass products for e-commerce, and see how PhotoRobot’s CASE can streamline workflows in the studio.
#photorobot #productphotography #productcontent
25/3/2021
There are several factors you can use to determine when your e-commerce business needs a 360 product viewer. While some businesses might be more ready than others, nearly any company with an online presence can benefit from deploying a product viewer. This is particularly relevant to vendors of highly complex, technical or luxury products, as well as for growing brands and businesses who already have 3D models. Read on to discover if your business is ready for a 360 product viewer, and to learn who benefits most from using them.
#growyourbusiness #ecommercebusiness #3dphotography
23/3/2021
Almost any business with an online presence and products to sell can realize significant advantages from deploying a 360-degree product viewer. The latest advances in product viewing technology, including options for both hosted and non-hosted solutions, make it not only easier but also more budget-friendly for businesses to create immersive and informative product visualizations that sell. Keep reading to discover the advantages of using a 360-degree product viewer for your webpage and for your online retail.
#360photography #onlineshopping #directorofphotography
19/3/2021
3D product photography platforms can provide a scalable, long-term solution for businesses in e-commerce and retail. How much you will need to invest to get started, however, hinges on the current stage of your business. In this post, we’ll examine this emerging technology, provide some examples of brands utilizing it, and detail times when businesses can benefit most from employing a 3D product photography platform.
#productphotography #ecommerce #onlineshopping
12/3/2021
Hosting platforms for 3D product photography (also known as virtual product photography) are a vital asset to growing webshops, e-commerce vendors and B2B businesses. This is particularly true for businesses who possess a wide portfolio of products with customizable elements. In this case, the business needs hundreds or even thousands of product photos to effectively showcase their range of designs, colors, textures and more. Platforms for 3D product photography allow businesses to meet this demand in the most cost-effective and scalable way possible — without the need for a new photoshoot for every variation of the product.
#3dphotography #productcontent #directorofphotography
4/3/2021
360-degree product viewers provide a digital view of a product from all sides and angles, top to bottom, and they are a valuable asset for online retail and e-commerce. There are both hosted and self-hosted product viewers. Hosted viewers involve hiring a third-party platform who allows for uploading, housing and delivering product images onto a webpage through the viewer. A self-hosted viewer, requires direct integration with a webpage through the purchase of a viewer code. In this post, we’ll look at the advantages and disadvantages to 360 product viewers for e-commerce businesses.
#360photography #spinphotography #photorobot
16/2/2021
Looking for the most effective equipment for 360 spin photography? Accelerate your visual content production with this guide on 3D product photography solutions, including devices and software for control and automation. Discover motorized turntables for products of any size. Learn about companion accessories and equipment, and find the best cameras and lighting setups to make your 360 spin photography even more effective and scalable.
#productphotography #photographyequipment #photonews
14/2/2021
In today’s highly competitive e-commerce market, 3D product photography has become an invaluable asset for brands looking to step up their game and convert more customers. Traditional product photography and standard stock photos from distributors might still be convenient for companies to access or achieve. They however simply don’t have the same impact as cutting-edge 3D photography does on conversions and overall revenue. Keep reading to discover more on the current trends in 3D product photography for e-commerce, 360° spins and 3D models for AR / VR experiences.
#photorobot #3dphotography #productphotography
28/1/2021
PhotoRobot’s Frame is a next-generation solution for motorized turntable photography. Extremely precise and versatile, this robot can capture photos for perfectly positioned still images, 360° spins and even for building 3D models with photogrammetry. Its design allows for the cameras as well as the background to travel around an object on a transparent glass plate. The glass plate of the motorized turntable thus provides an additional angle for cameras underneath the product, meaning you can automatically capture all the imagery necessary to construct 3D models alongside still images and 360° spins.
#photorobot #3dphotography #productivity #digitalmarketing
7/12/2020
When you have professional product photography on an e-commerce website, it generates trust, engagement and also conversions in today’s highly competitive market. This is true for both returning consumers and for first-time visitors to your website. Thankfully, with the last decade’s advances in professional product photography equipment and with in-house solutions now more cost-effective, creating truly professional photography for e-commerce webpages is achievable even on a budget.
#photorobot #productphotography #directorofphotography
2/12/2020
PhotoRobot designed the Robotic Turntable to be effective and versatile for 360° product photography and for photography of heavy objects. Extremely heavy-duty, this robot has a load capacity of up to 200 kg and is suitable for small to medium size products such as tools and machinery. It’s simple to pair the Robotic Turntable with any arm for simple and comfortable shooting of 360° photos, or even to combine it with PhotoRobot’s Cube for synchronous rotation with a partially suspended product.
#productphotography #photorobot #robotics #360photography
24/11/2020
PhotoRobot designed its family of motorized turntables for 360 product photography to prioritize not only performance but also installation and mobility. Setting up these robots is an easy process that takes under an hour, providing mobile workstations wherever space allows. All turntables can neatly fit into compact spaces or corners, making them efficient for everything from small webshops to industrial size photography studios and warehouses. No matter if it’s for 360 photography of products as small as diamond rings or as large as cars and heavy machinery, PhotoRobot has compact and sturdy motorized turntables for the job.
#photorobot #360photography #productphotography #directorofphotography
20/11/2020
Following up on our guide to motorized turntables are these tips for 360 turntable photography covering installation and implementation in the studio. Motorized turntables are extremely effective for producing 360 and 3D product content, and PhotoRobot has a family of turntable robots and companion devices specifically for these purposes. To learn more about these turntable robots as well as tips and tricks for usage and setup, dive into this quick guide on PhotoRobot’s motorized turntables for 360 product photography.
#360photography #growyourbusiness #robotics #photorobot
12/11/2020
If you want to create an immersive and interactive product experience, the most efficient way forward is with a motorized turntable for 360 product photography. Whether attempting to reach shoppers on desktop or on mobile, products from jewel-studded watches to trainers can truly benefit from this format. This is where PhotoRobot’s family of rotary turntable robots for 360 product photography comes into play, providing companies with a wide range of turntable solutions in various models, sizes and shapes — all supported by PhotoRobot software for effective control and automation.
#360photography #photorobot #productcontent
6/11/2020
PhotoRobot solutions can transform any workspace into a professional-looking 360 product photography studio. Whether it’s for a business looking to succeed with a small webshop, a vendor in e-commerce, or even retail at an industrial scale, PhotoRobot’s versatile hardware and intuitive software for automation and control can make any workspace ready for the task at hand.
#photographyequipment #photorobot #directorofphotography #productcontent
3/11/2020
Thanks to PhotoRobot’s Virtual Catwalk, clients can transform any small space available into a professional-looking studio for apparel photography and online fashion shows. The Catwalk allows operators to capture 360° photos of live models, film content for product videos, or develop buzz-worthy virtual and augmented reality product presentations. All with only standard studio lighting. Keep reading to find out how to enrich your apparel photography and create remarkable online fashion shows with a virtual catwalk in the studio.
#photorobot #onlineshopping #fashionphotography
30/10/2020
The Case for automated 360 product photography is a robotic workstation, compact in size to fit into nearly any space and extremely mobile for easy transport. Its design makes it suitable for use in all photography studios, online shops, warehouses or production halls. Pack or unpack the workstation from its protective case in a matter of minutes, benefit from its easy set up, and capture 360-degree product photography with all the robotic-process automation and image post-processing features clients expect of PhotoRobot.
#360photography #photorobot #productphotography
27/10/2020
PhotoRobot’s Robotic Arm for 360 object photography is an ideal solution for online shops and is compatible with the majority of PhotoRobot’s rotary robots. Built for precision and durability, the Robotic Arm provides companies valuable savings in costs, time and effort when creating 3D product content for objects of any size. Read on to discover the versatility of the Robotic Arm, its features and its automation capabilities that make it possible to transform any studio space into the perfect workstation for 360 object photography.
#photorobot #technologynews #3dphotography #growyourbusiness
22/10/2020
Automate 360 degree photography of cars, heavy machinery and more with PhotoRobot’s Carousel 5000. Built for convenience and durability, the Carousel can transform any space into a compact workstation with a turntable for capturing 360-degree photos of your largest products. PhotoRobot automation control software assists in managing the Carousel’s rotation and also provides operators precise control over cameras, post-image processing and publishing to the web.
#360photography #growyourbusiness #photorobot
20/10/2020
With an extensive range of accessories and state-of-the-art automation software, PhotoRobot’s Turning Platform for 360 product photography makes a welcome addition to any photography studio shooting heavy objects. Snap hundreds of photos in an instant and immediately publish 360 product photos and 3D models to the web. Discover more in this quick overview of the Turning Platform.
#photorobot #360photography #growyourbusiness
15/10/2020
PhotoRobot equipment for 360 and 3D product photography provides cutting-edge technological solutions to meet the needs of any e-commerce project. Fully automate an in-house product photography studio or simply find the right tools to capture photos for a smaller webshop or online retail. With PhotoRobot’s versatile equipment, lighting setups and automation software, companies can quickly capture perfect photography for products of any size, streamline the process of uploading 360 and 3D imagery to the web, and improve overall workflow by automating robotic tasks and post image processing.
#photorobot #360photography #productcontent
13/10/2020
Augmented reality is seeing wider adoption in marketing strategies for retail both in-store and online. This is in part thanks to advances in technology, but more so connected to the rapidly evolving behaviors and needs of today’s consumers. Along these lines, brands are developing marketing strategies with AR to meet these demands, generate buzz for their brands and promotional efforts, and to exploit augmented reality for B2B sales.
#ecommerce #productcontent #growyourbusiness
8/10/2020
The list of examples for AR shopping apps in 2020 is evolving at a steady pace, with more top brands and e-tailers using AR to enrich product content for online shoppers. Not only are these apps changing the way companies market products for sale, they are also beginning to shape the very way people shop online while revealing new opportunities for business in e-commerce and online retail. Dive into this post on AR shopping apps in 2020 to discover the best examples of AR apps for shopping today and to learn more about what makes these apps successful.
#ecommerce #onlineconversions #productcontent
6/10/2020
With apparel photography for e-commerce, online retailers and vendors often showcase apparel either on a live model or on a mannequin with a ghost mannequin effect. The ghost mannequin effect essentially allows you to combine photographs of a product on a model or mannequin and then make the mannequin invisible through post-product processing. The outcome is an authentic, true-to-life image that maintains focus strongly on the product.
#fashionphotography #photorobot #onlineshopping
1/10/2020
Numerous challenges face the mass adoption of AR shopping apps in online retail, but many leading brands are already ahead of the game. This is thanks to rapid advances in the technology as well as in the hardware and software options of 2020. Today’s solutions make it simpler and more affordable for brands to create innovative, cutting-edge product experiences and stand out in the booming competition. To discover how e-tailers are doing this to success, dive in to learn about some of the best AR apps for shopping and the challenges these companies face in their adoption of augmented reality.
#onlineshopping #retail #growyourbusiness
29/9/2020
Statistics show that the role of AR apps for e-commerce and online retail has seen noticeable and steady growth every year, from early 2012 to today’s 2020. According to studies, however, many online retailers remain ill-prepared or simply hesitant to adopt this emerging mobile technology despite the growing use and appeal of AR apps among consumers. Due to this, it’s important to look at the statistics and at what the numbers mean to understand the new opportunity for AR apps for online retail in 2020.
#onlineconversions #ecommercebusiness #retail
24/9/2020
Emersya is an online publishing platform for fully interactive product experiences in 3D, AR, and VR. With award-winning 3D technology and in partnership with PhotoRobot, Emersya’s platform provides a new realm of possibilities for showcasing and customizing products online and in-store. Read on to learn more about Emersya’s platform and to discover how PhotoRobot solutions make it easier than ever to quickly capture and publish impressive and fully immersive product content online.
#ecommercebusiness #emersya #3dphotography
22/9/2020
With PhotoRobot, creating high-quality, detail-rich product content is easy, but what if you need to capture text on a photographed object? This is where Optical Character Recognition (OCR) comes into play. No matter if you’re capturing product spins, stills or planograms, the PhotoRobot_controls software suite has you covered with OCR support for all of your imagery. This tool comes at no extra cost, and it can extract text directly off of items to include in your export feed and easily upload to webshops or product management tools. All you need is time for a quick review before publication to the web!
#productphotography #photorobot
17/9/2020
Understanding how to utilize 3D modeling and augmented reality in digital marketing can be of great importance in 2020, especially in e-commerce. Whether for a product photography studio, a webshop or online retail, 3D models can bring new life to digital product experiences, provide more valuable information to potential customers and better promote brands and websites overall.
#3dphotography #digitalmarketing #growyourbusiness
15/9/2020
Augmented Reality (AR) for online retail and e-commerce is rapidly increasing in popularity, providing webshops and e-tailers a new format to enrich the product experience. AR is useful for tasks like conveying additional information about a product, projecting and fitting life-size objects into a space, or showing how the many moving parts of a piece of complex machinery might operate. What’s more, with the wider use of AR apps for shopping both in-store and online, AR is becoming more and more familiar to today’s consumers and more likely to become a significant sales driver for online retail and e-commerce.
#ecommercebusiness #photorobot #growyourbusiness
10/9/2020
360-degree photography and 3D models are two formats helping top brands and retailers stay ahead of the competition in today’s e-commerce. Now in wider use than ever before, these formats enrich the customer’s shopping experience, reduce costs for long-term operations, and ensure scalability for product content strategies.
#360photography #3dphotography #ecommerce
8/9/2020
Consistency in visual content boosts revenue by establishing brand consistency, attracting shoppers and triggering buyer’s confidence in visitors to your webshop. A single, perfect image simply doesn’t do enough to sell products in today’s world, so you have to consider the overall shopper’s experience— from the web page and the product showcase to individual product visuals. Whether presenting still imagery, 360 degree photography, product videos or even 3D models, consistency in your visual content should be a top priority if trying to boost revenue for product pages.
#productcontent #ecommercebusiness #productphotography
3/9/2020
More than just fast, PhotoRobot also provides advanced image processing features great for shooting challenging items like reflective or transparent products. With complicated objects like these, it’s better to reduce the speed and focus on high quality. When such a need arises, PhotoRobot puts our renown “high-speed shooting” aside and returns instead to the oldschool start-stop-capture mode. Then, at every stop, we automatically take several images under different light conditions and combine them to create perfect results.
#photorobot #productcontent #productivity
1/9/2020
Learning how to boost conversion rates in e-commerce with your product photography is critical to success, especially when trying to increase sales for a small or newer webshop. Ultimately, you need to convince potential customers to purchase a product without them seeing it in person or holding it in hand. It’s a tall order, and while increased website traffic might be a good starting point, one of the most effective ways to boost e-commerce conversion rates is through your product visuals. Read on to learn the 6 safe practices to boost your online store’s conversion rates with your product photography.
#onlineconversions #growyourbusiness #photorobot
27/8/2020
Studio automation is a crucial component to realizing success in e-commerce product photography in 2020. Automation solutions allow studios to better utilize their teams’ time, to increase throughput, and, ultimately, to reduce overall costs. Thankfully, studio automation for product photography is becoming not only more advanced but also more affordable and accessible to a wider audience. Read on for all the reasons why online sellers, vendors, and photography studios in 2020 are embracing studio automation for e-commerce product photography.
#directorofphotography #ecommercegoals #growyourbusiness #ecommerce
25/8/2020
Thanks to control software and a unique lighting system, PhotoRobot’s CENTERLESS TABLE represents a flagship in the evolution of automated product photography. Read on with us to learn all about this universal solution for capturing shadow-free product photos on an industrial-scale.
#photorobot #360photography #growyourbusiness #robotics
20/8/2020
With the launch of Amazon 360, vendors on this online marketplace can now utilize spin photos to boost product listings. Amazon aims to increase conversion rates through enriched visuals, and there are several solutions that exist to produce 360-degree photos that meet their image requirements. In this guide, we’ll look at the benefits of using Amazon 360, how to get started, and, most importantly, simple and cost-effective solutions to drive sales and improve conversion rates on online marketplaces with 360-degree photography.
#ecommerce #360photography #ecommercebusiness #photorobot
18/8/2020
When capturing product photography with footwear, it’s crucial that your image showcases the product in every miniscule detail -- from the quality of the material to the design of the shoe tread. The more you can improve your digital customer experience, the more likely you are to increase sales and reduce returns overall. This is where having a suitable product photography kit for footwear and knowing how to use it comes into play. Dive into this guide to learn about how to improve your footwear photography with PhotoRobot kits and automation software.
#fashionphotography #productphotography #photorobot
18/8/2020
At PhotoRobot, our versatile robots are designed, packaged, and delivered for quick and easy assembly in any product photography studio, workspace or warehouse.
18/8/2020
Success in ecommerce and with online marketplaces all revolves around customer confidence, and one way marketplaces establish this trust is through high-quality, visually rich product content. The more realistically you can replicate the in-store shopping experience, the more likely shoppers are to have confidence in their purchasing, to make more purchases, and to ultimately return less products. And with all the competition among online marketplaces, shoppers not only expect detail-rich product imagery, they often demand it before they will even consider making a purchase.
13/8/2020
The success of any product photography studio revolves around many moving parts to improve efficiency, throughput and overall workflow. Every studio should be tailored to the needs of the client and should take into account the volume of media content, the types and sizes of objects, as well as any specific demands the studio teams and photographers may have. In this guide, we’ll examine the ideal studio setup and suggest how to improve product photography workflow.
#productivity #productphotography #directorofphotography
11/8/2020
It is 2020, and that means it’s time for a quick review and comparison of the latest models of mirrorless cameras versus the latest DSLR cameras. With mirrorless cameras booming in popularity, the debate is currently raging around which is better in terms of image quality, size, weight, and speed. Dive into this quick guide with PhotoRobot to get up to speed on your camera options in 2020 and learn more about which camera best meets your needs.
#productphotography #photographyequipment #photorobot
6/8/2020
For product photography studios and e-commerce stores alike, it’s crucial to capture the perfect product photo for every item in stock. Online shoppers today demand high resolution, high-quality media content that provides them with views of products from various angles and in vivid detail. In this guide, we’ll explain the 7 components that go into capturing the perfect product photo.
#productphotography #photorobot
4/8/2020
Lighting is an essential element to photography in general and especially important in any high volume 360 product photography workstation or studio. While much of the 360-degree process is automated with spin photography, the human eye and some interaction is still required to capture the perfect product images. Read on to learn about all the moving parts of 360 degree lighting kits, the different approaches we take to capture photos, and the importance of improving your product photography.
#360photography #photorobot
30/7/2020
In clothing and apparel e-commerce, mastering product photography is crucial to establishing an online presence and standing out from the competition. Having a great product description just isn’t enough. You need high-quality product images that replicate the in-store experience online shoppers demand, allowing them to view products from various angles and zoom all while staying in sharp focus to showcase every intricate detail of the product. In this guide, we’ll look at how to improve your apparel and clothing product photos with PhotoRobot hardware and software.
#productphotography #fashionphotography #photorobot
28/7/2020
PhotoRobot’s MULTICAM is a multi-camera system designed to simultaneously capture 3D and multi-row images, capable of snapping hundreds of photos in an instant. It has been developed for the effective, multi-room shooting of large volumes of products, and is made to fit into most studios and workspaces.
#360photography #productcontent #photostudio
23/7/2020
One of the most crucial challenges for e-commerce stores is in creating a visually rich, authentic and immersive online experience for shoppers through 360 product photography. The right product photography improves not only SEO on your website but also conversion rates and revenue benefits. In this guide, we’ll highlight the benefits of improving your e-commerce product photography and provide you with some tips on how to get started.
#360photography #inovation #photorobot
11/7/2020
At PhotoRobot, we take extreme care with the packaging and distribution of our hardware and accessories to ensure that all orders are delivered to clients in perfect condition. Read on to learn about the careful measures we take to eliminate the risk of damage to products in transportation to destinations all over the world.
11/7/2020
PhotoRobot’s online image viewer is part of our hosting services and comes at no extra cost. Its design provides a light, fast and user-friendly experience, perfect for integrating directly into your e-store or website.
#360photography, #ecommerce, #spinphotography, #inovation
11/7/2020
Dive in with PhotoRobot and learn all about our CUBE V5, V6, and V6 RotoPower, and what this versatile robot can do for your studio. Learn about the many different ways you can use the CUBE, the three different versions now available, and even see the CUBE in action in one of our latest introductory videos published for your viewing pleasure.
11/7/2020
PhotoRobot was founded to create modern product photography solutions for e-commerce. By combining traditional photography strategies with robotic process automation, our hardware coupled with automation software is designed to save not only time in product photo shoots but also in image post processing, data reporting, and data management.
