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Make the Most of Your Brand’s 360° and 3D Imagery

360° and 3D product imagery is highly scalable. These assets become valuable resources for new product content. It might be videos, brochures, social media engagement, or email and marketing campaigns. In this post, we’ll share our top 3 strategies for making the most of your brand’s 360° and 3D product imagery.

3 Ways to Maximize the Value of 360° and 3D Product Imagery

When trying to make the most of your brand’s 360° product photography, there are 3 simple strategies to help you succeed. These include recycling existing imagery for future marketing campaigns, using new file formats for engagement, and converting spinsets into product videos. 

Many e-tailers, manufacturers, and distributors often overlook this potential, however. They simply don’t realize how scalable spin and 3D photography is in today’s world. The amount of photos that go into creating product spins alone, not to mention when scanning for eCommerce 3D models, provides a wealth of visual assets for future marketing and sales needs.

Different types of 360 and 3D product imagery

This allows brands to not only scale up their product content, but to do so in a time and budget-friendly manner. It also provides a wealth of opportunities to spruce up not just product pages, but rather all of your product content in both digital and print forms. Keep reading for the top 3 strategies you can use to make the most of your brand’s 360° and 3D product imagery.

Cherry-pick still images from spinsets

To capture the entire picture, let’s start first with the process of shooting for 360° and 3D product imagery. 360° spins and 3D product photos are nothing more than a series of still images known as a spinset. Each spinset is compiled together and then distributed via a 360 product viewer (rich media viewer) that produces a fluid, frictionless 360-degree product experience.

On average, 360° product spins consist of 24 still images, snapping photos on one row at every 15 degrees of rotation around the product. 3D product spins on the other hand require more photos of the product, on average consisting of 24 images at every 15 degrees on two or sometimes three rows. This amounts to 48 / 72 images for each 3D product spin.

Add that up, and it’s at the very least 24 images you now possess of the product at different angles. These visual assets can then be individually cherry-picked, edited, outlined, resized, and reformatted for reuse in marketing and sales materials. Better still, you also don’t have to worry about your imagery complying to industry standards. Snapping products in spin ensures you meet GS1 Guidelines, and that you adhere to product imaging best practices. 

Different angles and spinning product image wristwatch

Engage consumers with GIF file formats

Another way to make the most of your brand’s 360° and 3D product imagery is to leverage it for enhanced marketing assets. Spinsets in particular are easy to transform into resource-friendly GIF file formats to display on the web, in presentations, through email campaigns and on social media channels. 

GIFs are considerably powerful visuals for communicating elements of your product like design, features, and moving parts. They are also quite easy to build when you already have spinsets. There are various online tools for this, some for free and others that you pay for, and as soon as you have your GIFs there are then endless possibilities of where you can use them.

Examples of where to leverage your GIFs

  • Landing pages  — Greet visitors to your website and draw attention to your products with a subtle, resource-efficient GIF that won’t slow page loading times at all.
  • Campaigns for social media — Marketers know very well the challenge of capturing attention on social media. Generate more engagement with product GIFs on advertising hotspots like Facebook, Twitter, Instagram, LinkedIn, etc. 
  • Email campaigns — Trying to improve your email outreach? Impress your mailing list by attaching an animated GIF to that email.
  • B2C and B2B sales presentations — If you really want to impress your audience, insert some GIFs directly into your presentation slides. Animated product spins are an extremely effective way at showcasing your product, even without internet connection.

Convert spinsets into product videos

Spin product image displayed on desktop

Finally, to really make the most of your brand’s 360° and 3D product imagery, consider transforming some of your spinsets into product videos. Videos are not only extremely effective at communicating products to wider audiences, they are also in high demand. There is a wealth of research to support this, showing that product videos have a serious impact on e-commerce conversion rates. 

Traditionally, creating a product video requires a lot of time and money, but this isn’t the case when you have a repository of visual assets from spinsets. This imagery is easy to compile together into impressive product videos, amounting to significant savings in time and workload.  There are a wide range of tools for video editing available, enabling even amateurs to quickly and easily create remarkable product videos.

Videos can be a great tool for online marketplaces like Amazon and Shopify. This is especially true in regards to vendors, who might use videos to enrich their product content or to pull still images from each video. By using the same spinsets, these vendors ensure the product photos they upload immediately comply with the marketplace’s image standards.

To discover more product photography tricks of the trade

At PhotoRobot, developing product photography solutions isn’t simply our mission, it’s our passion. Our line of robots and their suite of software for control and automation are testament to this, and they make welcome additions to any type of product photography studio, warehouse or workplace. To learn more about making the most of your brand’s 360 and 3D imagery, or to discover PhotoRobot solutions firsthand, contact us today and schedule a free consultation.