How to Improve Workflow in a Product Photography Studio

The success of any product photography studio revolves around many moving parts to improve efficiency, throughput and overall workflow.

The success of any product photography studio revolves around many moving parts to improve efficiency, throughput and overall workflow. Every studio should be tailored to the needs of the client and should take into account the volume of media content, the types and sizes of objects, as well as any specific demands the studio teams and photographers may have. In this guide, we’ll examine the ideal studio setup and suggest how to improve product photography workflow.

Efficient workflow in product photography studios

Product photography studios consist of numerous workstations, and overall workflow is dependent on how well all of these moving pieces operate together. Products need to be checked in, vetted and categorized, and later prepared for delivery to the correct photographer’s workstation. Along with the product photography, there is also data recording, image post-processing, and management and distribution -- all vital elements for companies to improve studio workflow, increase throughput and generate higher conversion rates.

This means that every studio should be tailored to the volume of media content, the types and sizes of objects, as well as any specific demands the studio teams and photographers may have. In this guide, we’ll examine the ideal studio setup and suggest how to improve product photography workflow. 

The five moving pieces to improve studio workflow

Keeping in mind that every photography studio has varying needs, capacity, and limitations, there are five vital components all studios share to optimize throughput and workflow. Everything must be taken into account, from receiving and processing products, to managing and reporting data, and automating processes that can be automated. It’s all about making the most of the studio team’s valuable time and ability, and likewise providing them with the most effective setup for the tasks at hand.

1. Structured processes

Every product photography studio has repeated processes that need to be first identified, and then documented, executed, and tracked to build a studio for optimized workflow. This is especially true for any large-scale projects, in which there is a crucial need for solid processes in place to track a studio’s efficiency and profitability. At PhotoRobot, we have learned to work with any product photography work space, from small to medium and  large operations, to help companies identify their needs and to choose the best equipment to deliver high-quality content and improve the pace of their studio workflow.

2. Automation

The more routine tasks you can automate in a photography studio, the better. And in any product photography studio, there are many repeatable tasks better handled by automation software and machines rather than at the hands of one of the team. 

Specifically, file management and content delivery rank among the most tedious and time-consuming tasks for photographers. They often require valuable time and energy that could be utilized in more creative tasks, like optimising setup and lighting for product photoshoots. 

This is where PhotoRobot tools, accessories and software can help improve your studio workflow. Our robots and hardware are designed to operate with AI-driven imagery post production software, along with features like auto-triggered file export and delivery to make your studio processes consistent and seamless.

3. Managing and Reporting Data

Record keeping and data analysis are other crucial elements to improving workflow in a product photography studio. Data comes in many forms and is utilized in numerous ways, from the client side to the production, distribution, and retailer channels. When a single product might be displayed on many retailer websites, it’s important to keep solid internal records of data to track products from delivery to their final sale. This is especially true as each retailer site a product appears on is likely to have different naming conventions, shipping information, as well as metadata practices.


4. Team Collaboration and Integration

Every member of the studio team plays a vital role in the success of a photography studio, and it’s important to have the right players in the right roles to maximize workflow. There needs to be thorough collaboration and integration from sales to customer success management, merchandise teams, quality control, and the photographers. Ensuring there is effective communication and cooperation across all these departments is key to improving any product photography operation and fine-tuning studio workflow.


5. Studio solutions individualized for every work space

With any product photography studio, there is no one-size-fits-all solution. What works for a small or medium business won’t scale up to large operations, so it’s important every studio is designed around the client and their individual needs. At PhotoRobot, we understand this, and we have robots, hardware and accessories to fit any studio space. We approach studio design and operations on a client-by-client basis, and advise what we believe would be the best ways and equipment to improve studio workflow around the client’s operations.

What PhotoRobot provides clients

With so many moving parts to running an effective product photography studio, it’s important to have not only the best space optimized for your operations but also the best equipment and automated technology for the job. PhotoRobot aims to help businesses identify and find solutions to their studio needs, while also providing the tools to maximize workflow, streamline data management and reporting, to automate post-processing and more. 

If you would like to learn more about how PhotoRobot can assist in planning and realizing an optimal product photography studio, don’t hesitate to contact us today for a free consultation!

Published:

16.6.2020