In clothing and apparel e-commerce, mastering product photography is crucial to establishing an online presence and standing out from the competition.
In clothing and apparel e-commerce, mastering product photography is crucial to establishing an online presence and standing out from the competition. Having a great product description just isn’t enough. You need high-quality product images that replicate the in-store experience online shoppers demand, allowing them to view products from various angles and zoom all while staying in sharp focus to showcase every intricate detail of the product. In this guide, we’ll look at how to improve your apparel and clothing product photos with PhotoRobot hardware and software.
With a wealth of online marketplaces for clothing and apparel, perfect product photography is the norm for today’s digital consumers. The more your photos can replicate the hands-on, in-store shopping experience, the more likely you are to generate higher sales, build brand trust, and increase revenue.
To do this with clothing and apparel, you need perfectly lit product imagery, centered and viewable from numerous angles. It’s also important to have background removal tools and software for post-processing and editing to streamline uploading imagery to online marketplaces and advertising platforms, as well as distributors and retailers.
The PhotoRobot apparel and clothing kit is designed to do precisely this, helping photographers to capture consistent, high-quality product imagery with our Cube Robot, Mannequin Torso and PhotoRobot editing software. These tools allow photographers to snap clothing and apparel photography and get the photos online and ready for publishing, all in under a minute. Read on to walk through a typical PhotoRobot photo shoot with the Cube and Mannequin.
Before any photo shoot, you need to first set the scene. For clothing and apparel, the scene will require the Cube Robot and the Mannequin. Let’s walk through the process now.
After the product photo station is prepared, it’s time to capture images of the clothing and apparel. This consists of clothing the mannequin, choosing the desired angles and capturing all of your images in a single click thanks to the PhotoRobot software.
PhotoRobot makes it simple to not only automate the process of capturing your images but also to manage more crucial elements of your photo shoot, including background removal, cropping, color enhancements, white balance, and more.
With apparel and clothing, background removal can be complicated by the fact that you have a mannequin pole that is visible or overlapping with the clothing.
Our Chromakey feature will allow you to make the pole completely invisible in just a few clicks of your mouse. It really is that easy. To see for yourself, just check it out in our short video below:
In today’s visual world, the ecommerce landscape and success in the industry revolves around high-quality product content and customer confidence. This is especially true for selling clothing and apparel through online marketplaces, where shoppers have come to expect visually rich product imagery that comes as close as possible to replicating the in-store shopping experience.
The better your product images, the more sales you will ultimately generate. At PhotoRobot, we understand this, and we strive to make product photoshoots as easy, quick, and affordable as can possibly be. Our solutions are aimed at increasing throughput by making photographers’ and teams’ jobs less time-consuming, while also providing valuable tools for consistent and powerful product photography.
If you would like to learn more about how PhotoRobot can assist in the planning and realization of the optimal apparel and clothing photography studio for you, don’t hesitate to contact us today for a free consultation!