Glossary

PhotoRobot Glossary

Definitions of the terms used across photorobot.com: robotic photography hardware, PhotoRobot software, photography techniques, 360 and 3D output formats, e-commerce workflows, and lighting and optics. Each term with its own page lists the places on this website where it appears, like the index at the back of a book. For an introduction to the core concepts, start with the Product Photography Glossary article.

213 terms in 6 categories. 203 of them have their own page with an index of where the term is used on photorobot.com.

0-9

  • 360 Car Studio – PhotoRobot Viewer layout for vehicles, combining 360 spins, hotspots, details and interior panoramas. (Software)
  • 360 product photography – Capturing a sequence of images around a rotating product to create an interactive 360-degree view. (Photography techniques)
  • 360 product video – A video of a rotating product, optionally with camera movement, produced on an automated turntable. (360, 3D and output formats)
  • 360 product viewer – Web software that plays a 360 spin and lets the visitor rotate and zoom a product. (360, 3D and output formats)
  • 360 spin – An interactive sequence of images of a rotating product that the viewer can turn with the mouse or a finger. (360, 3D and output formats)
  • 3D model – A digital three-dimensional representation of a product, made of geometry and textures, viewable from any angle. (360, 3D and output formats)

A

  • Alpha channel – An extra image channel that stores the transparency of every pixel. (360, 3D and output formats)
  • Aperture – The adjustable lens opening, given as an f-number; smaller openings give more depth of field. (Lighting and optics)
  • API (application programming interface) – A defined interface through which one piece of software can use the functions or data of another. (E-commerce and workflow)
  • Apple Object Capture – Apple's photogrammetry technology that creates a 3D model from a series of photos. (360, 3D and output formats)
  • Approval workflow – A defined step in which managers or clients approve or reject images before publishing. (E-commerce and workflow)
  • APS-C – A camera sensor format smaller than full frame, which crops the image by a factor of about 1.5–1.6. (Lighting and optics)
  • Augmented reality (AR) – Overlaying digital content, such as a 3D product model, on the live camera view of the real world. (360, 3D and output formats)
  • Auto-centering – Software correction that aligns a product to the centre of rotation in every frame so a spin does not wobble. (Software)
  • AutoCrop – Automatic cropping based on the detected product position, with set aspect ratio and padding. (Software)
  • Automated image capture – Camera triggering synchronised with studio hardware and software, without manual intervention. (Photography techniques)
  • Automated product content production – End-to-end automation of generating, processing and distributing digital product assets. (E-commerce and workflow)
  • Automated product imaging – The automated pipeline that captures, processes and prepares product images for online catalogues. (E-commerce and workflow)
  • Automated product video capture – Recording product videos with robotic camera systems and software-controlled studio equipment. (360, 3D and output formats)
  • Automatic publishing – Making finished images available online immediately after capture and processing, without manual upload. (E-commerce and workflow)

B

  • Background removal – Separating the product from its background so it can be placed on pure white or transparency. (Photography techniques)
  • Backlight – Light from behind the subject, used to brighten the background or outline the product. (Lighting and optics)
  • Barcode – A machine-readable code on a product or label, scanned to identify items without typing. (E-commerce and workflow)
  • Batch processing – Applying the same edits to many images at once instead of one by one. (Photography techniques)
  • Bullet time – Effect in which many cameras around a subject capture the same instant, so a frozen moment can be viewed from a moving viewpoint. (Photography techniques)
  • BYOK (bring your own key) – Using your own API key and contract with an AI or cloud provider inside third-party software. (Software)

C

  • C-Class turntables (C850, C1300) – PhotoRobot C850 and C1300 glass-plate turntables with a steel frame; the C1300 was previously sold as Case 1300. (Hardware)
  • Camera resolution – The number of pixels a camera sensor records, given in megapixels (MP). (Lighting and optics)
  • Canon EDSDK – Canon's software development kit for controlling EOS cameras from a computer over USB. (Software)
  • Capture PI Advisor – PhotoRobot Intelligence tool that checks each capture in real time and suggests camera and light adjustments. (Software)
  • Capture sequence – The programmed order of angles, camera triggers and movements a robot performs to photograph an item. (Software)
  • CASE 850 – PhotoRobot's portable motorised turntable with an 850 mm glass plate that folds into its own carrying case. (Hardware)
  • CDN (content delivery network) – A network of servers worldwide that delivers files from a location close to each visitor. (360, 3D and output formats)
  • Centerless Table – PhotoRobot motorised turntable with an optical glass plate for shadow-free photography without clipping. (Hardware)
  • Centre of rotation – The axis a turntable spins around; a product placed on it stays in the same spot in every frame. (Photography techniques)
  • Chroma key – Removing everything of one specific colour from an image, such as a green screen or a coloured stand. (Photography techniques)
  • Clipping path – A hand-drawn vector outline used to cut a product out of its background. (Photography techniques)
  • Cloud processing – Running image editing on cloud servers so the studio can keep shooting while images are processed. (Software)
  • Colour calibration – Adjusting cameras, lights and screens to a reference so colours are reproduced consistently. (Lighting and optics)
  • Colour temperature – The warmth or coolness of white light, measured in kelvin (K); daylight is about 5500–5600 K. (Lighting and optics)
  • Continuous light – Lighting that stays on constantly, typically LED, so the effect is visible before shooting. (Lighting and optics)
  • Control unit – The computer inside or beside every PhotoRobot that drives its motors, triggers cameras and connects it to the network. (Hardware)
  • Conversion rate – The share of visitors to a page or shop who complete a purchase. (E-commerce and workflow)
  • CPG (consumer packaged goods) – Everyday packaged products such as food, drinks and toiletries, sold in large volumes. (E-commerce and workflow)
  • CRI (colour rendering index) – A 0–100 score of how faithfully a light source reproduces colours compared with a reference light. (Lighting and optics)
  • Crop factor – The ratio between full frame and a smaller sensor, used to compare fields of view. (Lighting and optics)
  • CUBE – Versatile PhotoRobot robot – Cube V5, V6 and V6 RotoPower – used as a turntable, to suspend objects, or as a rotating mannequin holder. (Hardware)
  • CubiScan – A dimensioning system that weighs and measures items; PhotoRobot records its data with the product images. (Hardware)
  • Cyclorama – A curved background where the floor sweeps into the wall, giving a seamless, horizon-free backdrop. (Lighting and optics)

D

  • DAM (digital asset management) – Software for storing, organising, searching and distributing images, video and other media files. (E-commerce and workflow)
  • Depth of field – The distance range in front of and behind the focus point that appears acceptably sharp. (Lighting and optics)
  • Detail shot – A close-up photo of one feature of a product, such as a texture, logo or mechanism. (Photography techniques)
  • Diffusion – Scattering light through a translucent material to make it softer and more even. (Lighting and optics)
  • DMX – A standard control protocol for lighting, used to set the intensity and colour of lights remotely. (Lighting and optics)
  • DPI (dots per inch) – A print density value stored in image files; it does not change the pixel resolution of a digital image. (360, 3D and output formats)
  • DSLR – A digital camera that uses a mirror and optical viewfinder, with interchangeable lenses. (Lighting and optics)
  • Dynamic range – The range between the darkest and brightest tones a camera can record with detail. (Lighting and optics)

E

  • E-commerce product imaging – Creating product images optimised for online retail platforms, catalogues and product information systems. (E-commerce and workflow)
  • ERP (enterprise resource planning) – Business software that manages core processes such as inventory, orders and finance. (E-commerce and workflow)
  • Export feed – A machine-readable XML or JSON list of items and image URLs that other systems read automatically. (Software)
  • Exposure – The amount of light that reaches the sensor, set by aperture, shutter speed, ISO and light output. (Lighting and optics)

F

  • Fast Spin – PhotoRobot capture mode that photographs during continuous turntable rotation instead of stopping at each angle. (Software)
  • File naming convention – A rule for naming image files so systems can match them to products and views automatically. (E-commerce and workflow)
  • Flag – An opaque panel that blocks light from reaching part of the scene or the lens. (Lighting and optics)
  • Flash duration – How long a flash burst lasts; a very short flash freezes a moving subject sharply. (Lighting and optics)
  • Flat lay – Photographing products laid flat on a surface from directly above. (Photography techniques)
  • Flying camera effect – Video in which the camera seems to fly around the product, made by combining rotation with camera movement. (Photography techniques)
  • Focal length – The lens property, in millimetres, that sets the angle of view and magnification. (Lighting and optics)
  • Focus stacking – Combining several photos focused at different distances into one image that is sharp throughout. (Photography techniques)
  • FRAME – PhotoRobot all-in-one machine combining a glass-plate turntable with a robotic camera arm, built for 3D modelling. (Hardware)
  • Freemask – PhotoRobot background removal from a front-lit and a back-lit silhouette shot of the same angle. (Software)
  • FRP (fibre-reinforced plastic) – A composite of plastic resin and reinforcing fibres, used for light, durable mannequins. (Hardware)
  • Full-frame sensor – A camera sensor the size of 35 mm film (36 x 24 mm), preferred for product photography. (Lighting and optics)

G

  • Geo-redundant storage – Storing copies of data in several distant locations so it survives the loss of a data centre. (E-commerce and workflow)
  • Ghost mannequin – A mannequin with removable parts, used to photograph garments so the mannequin can be made invisible in the image. (Hardware)
  • Ghost mannequin effect – An editing technique that makes the mannequin disappear so the garment looks worn by an invisible body. (Photography techniques)
  • GIF – An old image format limited to 256 colours, still used for simple animations. (360, 3D and output formats)
  • glTF / GLB – Open Khronos standard for transmitting 3D models efficiently on the web; GLB is its single-file binary form. (360, 3D and output formats)
  • GS1 image standards – GS1 guidelines for how product images are captured, named and exchanged in retail supply chains. (E-commerce and workflow)
  • GTIN – GS1's globally unique product number behind EAN and UPC barcodes. (E-commerce and workflow)

H

  • Hero image – The main product photo shown first on a product page or listing. (Photography techniques)
  • Highlight clipping – Overexposed areas that are recorded as pure white and have lost all detail. (Lighting and optics)
  • Histogram – A graph of how many pixels in an image have each brightness value. (Lighting and optics)
  • Hotspot – A clickable point on a product image or spin that opens a detail image, zoom or annotation. (360, 3D and output formats)
  • Hybrid version – PhotoRobot Controls set-up combining a local workstation with the cloud, synchronised in both directions. (Software)
  • Hyperfocal distance – The focus distance that gives the maximum depth of field, extending sharpness to infinity. (Lighting and optics)

I

  • Image compression – Reducing the file size of an image, either without loss of data (lossless) or by discarding detail (lossy). (360, 3D and output formats)
  • Image consistency – All product images in a range sharing the same angles, framing, lighting and background. (E-commerce and workflow)
  • Image hosting – Storing images on a server and delivering them to websites on request. (Software)
  • Image metadata (EXIF, IPTC, XMP) – Information stored inside an image file, such as camera settings, copyright, keywords and description. (360, 3D and output formats)
  • In-house photo studio – A company's own product photography studio, as opposed to outsourcing to an agency. (E-commerce and workflow)
  • Industry 4.0 – The connected, data-driven automation of production: networked machines, sensors and remote control. (E-commerce and workflow)
  • ISO sensitivity – The camera's sensitivity setting; low ISO gives the cleanest images and widest dynamic range. (Lighting and optics)
  • Item export – PhotoRobot Controls function that exports items to local disk or cloud in chosen formats, sizes and file names. (Software)
  • Item status – The production state of an item in PhotoRobot Controls, such as Received, Captured, Edited or Published. (E-commerce and workflow)

J

  • JPEG – The most common lossy image format for photographs; small files, no transparency. (360, 3D and output formats)

K

  • Kiosk mode – A locked-down, simplified interface that shows an operator only the controls an administrator allows. (Software)

L

  • Laser positioning – Lasers projected onto the turntable that show where to place a product so it sits at the centre of rotation. (Hardware)
  • Lifestyle photography – Product photos showing the product in use or in a real-world setting. (Photography techniques)
  • Light-wrap – Background light spilling around the edges of a product, softening its contours. (Lighting and optics)
  • Live View – A real-time preview of the camera image on a computer screen, used to frame and focus before capture. (Software)

M

  • Macro – A stored sequence of PhotoRobot Controls commands that automates multi-step capture across folders. (Software)
  • Macro photography – Photographing small subjects at close range so that they appear life-size or larger on the sensor. (Photography techniques)
  • Macro PI Action – Runs PhotoRobot Intelligence steps such as Metadata Suggest and Ask PI automatically inside macros. (Software)
  • Marketing angle – A predefined, commercially attractive view of a product used in listings and campaigns. (Photography techniques)
  • Mirrorless camera – A camera with interchangeable lenses but no mirror; the sensor feeds an electronic viewfinder. (Lighting and optics)
  • Modelling light – A continuous lamp built into a strobe that previews where the flash light will fall. (Lighting and optics)
  • Motor driver – Electronics that supply power to a robot's motors; it determines how fast and precisely each axis can move. (Hardware)
  • MTL – Companion file to OBJ that describes materials, colours and texture maps. (360, 3D and output formats)
  • Multi-angle product photography – Photographing a product from multiple predefined camera positions and elevations. (Photography techniques)
  • Multi-row 360 – A 360 spin captured at several camera elevations, so the viewer can rotate the product horizontally and vertically. (360, 3D and output formats)
  • MultiCam – PhotoRobot multi-camera arch that captures several elevations at once for multi-row 360 and 3D photography. (Hardware)

O

  • OBJ – A widely supported, text-based 3D model format storing geometry and UV mapping, with materials in an MTL file. (360, 3D and output formats)
  • OCR (optical character recognition) – Technology that converts text in an image into machine-readable text. (Software)
  • On-model photography – Photographing garments or accessories worn by a live model. (Photography techniques)
  • Online marketplace – A platform where many sellers list products, such as Amazon, usually with strict image requirements. (E-commerce and workflow)
  • Optical glass plate – A turntable top made of optical glass that can be lit and photographed through, giving shadow-free images. (Hardware)

P

  • Packshot – A clean, standardised product photo, usually on a white background, often showing the packaging. (Photography techniques)
  • Panorama – A wide or fully spherical image of a space that the viewer can look around in. (360, 3D and output formats)
  • PDP (product detail page) – The web shop page dedicated to one product, with its images, description and buy button. (E-commerce and workflow)
  • Photogrammetry – Generating a 3D model from many overlapping photographs of an object. (360, 3D and output formats)
  • Photography turntable – A rotating platform that turns a product in front of a fixed camera so it can be photographed from every side. (Hardware)
  • PhotoRobot Academy – PhotoRobot's official training and certification programme for operators, managers and integrators. (E-commerce and workflow)
  • PhotoRobot Account – The customer portal for PhotoRobot users, licences, billing, downloads, API keys and support. (Software)
  • PhotoRobot Cloud – PhotoRobot's cloud platform for storing, processing, hosting and distributing product images. (Software)
  • PhotoRobot Cloud API – PhotoRobot's REST API for integrating the studio with catalogue, DAM, PIM and e-commerce systems. (Software)
  • PhotoRobot Controls – PhotoRobot's software suite for capture, editing, digital asset management, studio workflow and publishing. (Software)
  • PhotoRobot Developer Portal – PhotoRobot's documentation site for the Cloud API, with interactive endpoint references. (Software)
  • PhotoRobot Intelligence (PI) – The AI layer in PhotoRobot Controls for capture quality control, metadata, visual questions and edits. (Software)
  • PhotoRobot Locator – App that finds PhotoRobot control units on the local network and opens their web interface. (Software)
  • PhotoRobot OS – Linux-based real-time operating system of PhotoRobot control units from generation 6 onwards. (Hardware)
  • PhotoRobot Studio – PhotoRobot's own studio in Prague that produces photos, spins, 3D models and video for customers. (E-commerce and workflow)
  • PhotoRobot Touch – PhotoRobot's iPhone app for handheld product photos, detail shots and simple 360 spins inside the PhotoRobot workflow. (Software)
  • PhotoRobot Viewer – PhotoRobot's hosted viewer for image galleries, 360 spins, hotspots and panoramas on websites and e-shops. (Software)
  • PI Profiles – Industry-specific profiles in PhotoRobot Intelligence that fine-tune or suggest presets for different product types. (Software)
  • PIM (product information management) – A system that stores and distributes product data, such as descriptions and attributes, to all sales channels. (E-commerce and workflow)
  • PINK (PhotoRobot Medical) – PhotoRobot clinical photography system that photographs the upper body of a standing patient from defined angles. (Hardware)
  • Planogram – A diagram of how products are placed on retail shelves; planogram images show the product face-on for it. (E-commerce and workflow)
  • PNG – A lossless image format that supports transparency; larger files than JPEG. (360, 3D and output formats)
  • Polarising filter – A lens filter that cuts reflections and glare from non-metallic surfaces. (Lighting and optics)
  • Polygon mesh – The surface of a 3D model, built from connected vertices, edges and faces (usually triangles). (360, 3D and output formats)
  • Post-production – Everything done to images after capture: editing, background removal, cropping, export. (Photography techniques)
  • Preset – Saved PhotoRobot Controls settings for capture and editing, applied automatically to similar products. (Software)
  • Product animation – A short looping sequence of product frames, often exported as an animated GIF or video. (360, 3D and output formats)
  • Product imaging workflow – The sequence of steps that turns a physical product into finished digital image assets. (E-commerce and workflow)
  • Product ingestion – Receiving and registering products in the studio before photography: scanning, measuring, sorting. (E-commerce and workflow)
  • Product photography automation – Software-driven workflows and automated hardware that standardise image capture and processing. (Photography techniques)
  • Product returns – Goods sent back by customers; inaccurate images are a common cause. (E-commerce and workflow)
  • Product styling – Preparing and arranging a product so it looks its best before it is photographed. (Photography techniques)
  • Production line – Several connected workstations that process products in stages, like an assembly line for images. (E-commerce and workflow)
  • Production workflow – The stages a product passes through in a photo studio, from intake to delivery and return. (E-commerce and workflow)
  • PWS (PhotoRobot support programme) – PhotoRobot's support programme providing a single point of technical responsibility for the imaging workflow. (E-commerce and workflow)

Q

  • QR code – A two-dimensional barcode that stores text or a URL and can be read by phone cameras. (E-commerce and workflow)
  • Quality control – Checking images against requirements before they are published, and sending failures back. (E-commerce and workflow)
  • Quick mannequin exchange – CUBE system for swapping mannequins in seconds, so the next garment can be styled while the current one is shot. (Hardware)

R

  • RAW file – The unprocessed sensor data saved by a camera, with maximum editing latitude. (360, 3D and output formats)
  • Reflector – A surface that bounces light back onto the subject to fill shadows; also the dish fitted to a light. (Lighting and optics)
  • Remote support – Diagnosing and fixing a system over the internet, with the customer's consent, instead of on site. (E-commerce and workflow)
  • Retouching – Manual correction of an image, such as removing dust, blemishes or unwanted elements. (Photography techniques)
  • RMA (return merchandise authorisation) – The authorised process for returning faulty equipment to the manufacturer for repair or replacement. (E-commerce and workflow)
  • Robotic Arm – PhotoRobot motorised camera arm that moves the camera vertically around a product for multi-row and 3D capture. (Hardware)
  • Robotic camera control – Automated coordination of camera triggering, movement and positioning by motorised devices and software. (Software)
  • Robotic product photography – Product photography in which robotic hardware and control software position products and cameras and capture images. (Photography techniques)
  • Robotic Turntable – PhotoRobot heavy-duty motorised turntable for machinery, engines and automotive parts, in 40 kg and 200 kg versions. (Hardware)
  • Robotic workstation – One complete automated photography station: robot, cameras, lights and controlling software. (Hardware)
  • Rotary encoder – A sensor that reports the exact angular position of a rotating part, such as a turntable plate. (Hardware)
  • RotoPower – PhotoRobot option that brings mains power into the rotating part of a robot, so a product can stay switched on while it turns. (Hardware)

S

  • Scalable product photography – Using automation and standardised workflows to photograph large catalogues efficiently. (E-commerce and workflow)
  • Shadow-free photography – Lighting a product so that it casts no visible shadow on its background or support. (Photography techniques)
  • Shooting list – The list of items to be photographed in a project, usually imported from a spreadsheet. (E-commerce and workflow)
  • Shutter lag – The delay between triggering a camera and the moment the image is actually exposed. (Photography techniques)
  • Shutter release cable – A cable that fires the camera from an external device, such as a robot's control unit. (Hardware)
  • Shutter speed – How long the camera shutter stays open; with flash, the flash duration usually freezes the motion instead. (Lighting and optics)
  • SKU (stock keeping unit) – A retailer's internal code for one distinct product variant. (E-commerce and workflow)
  • SLA (service level agreement) – A contract that defines the service levels a provider commits to, such as response times. (E-commerce and workflow)
  • Slip ring – Rotary electrical joint that passes power and signals from a fixed part of a machine to a part that turns without limit. (Hardware)
  • SmartCodes – Printed PhotoRobot trigger codes that start software actions when scanned, such as starting a capture sequence. (Software)
  • Softbox – A light modifier: a fabric box with a diffuser front that turns a small light into a large, soft source. (Lighting and optics)
  • Sort to shelves – PhotoRobot Controls feature that assigns workspace and preset to an item by scanning a shelf code. (Software)
  • SpinViewer – PhotoRobot's embeddable 360 product viewer for spins, adjustable in real time on any device. (Software)
  • Still image – A single photograph of a product, as opposed to a spin, video or 3D model. (360, 3D and output formats)
  • STL – A simple 3D format describing only surface geometry as triangles, standard for 3D printing. (360, 3D and output formats)
  • Strobe – A studio flash that emits a very short, powerful burst of light, freezing motion. (Lighting and optics)
  • Style guide – A document that defines how products of a brand are to be photographed and presented. (E-commerce and workflow)
  • Suspension mode – CUBE configuration that hangs a product in the air and rotates it, for items that cannot stand on a plate. (Hardware)
  • SynchroBox – PhotoRobot multi-camera controller that fires each camera with its own advance; up to 8 cameras per unit, units can be linked. (Hardware)

T

  • Takt time – The available production time divided by the required output, i.e. the pace one product must be finished at. (E-commerce and workflow)
  • Tethered shooting – Shooting with the camera connected to a computer, which controls settings and receives every image directly. (Photography techniques)
  • Throughput – How many products a studio or workstation finishes per hour or shift. (E-commerce and workflow)
  • TIFF – A flexible, often uncompressed image format used in print and archiving. (360, 3D and output formats)
  • Time to market – The time between a product arriving and its listing going live online. (E-commerce and workflow)
  • Top view – A photo taken from directly or steeply above the product. (Photography techniques)
  • Transparent background – An image whose background pixels are transparent, so the product can be placed on any colour or layout. (Photography techniques)
  • Transparent mannequin – A clear acrylic mannequin that interferes little with the colour of garments and is easy to remove in editing. (Hardware)
  • Turn and swing angles – PhotoRobot terms for the rotation angle of the product (turn) and the vertical angle of the camera (swing). (Photography techniques)
  • Turning Platform – PhotoRobot heavy-duty turntable for furniture and machinery, with plates up to 280 cm and a 1500 kg load capacity. (Hardware)

U

  • Unwrap – PhotoRobot Controls tool that flattens text wrapping around cylindrical packaging so OCR can read it. (Software)
  • USDZ – Pixar-developed packaged 3D format with native support on Apple devices, widely used for AR. (360, 3D and output formats)

V

  • Vignette – Darkening or lightening towards the edges of an image, either a lens fault or a deliberate effect. (Lighting and optics)
  • Virtual Catwalk – PhotoRobot rotating platform with a treadmill belt that lets models walk an infinite runway for 360 fashion video. (Hardware)
  • Virtual reality (VR) – A fully computer-generated environment experienced through a headset. (360, 3D and output formats)
  • Visual product configurator – An interactive tool that shows a product changing in real time as the shopper chooses options. (360, 3D and output formats)

W

  • Webhook – An HTTP request one system sends to another automatically when an event happens. (Software)
  • WebP – Google's web image format with efficient lossy and lossless compression and transparency. (360, 3D and output formats)
  • WebXR – Web standard that lets browsers display AR and VR content without a separate app. (360, 3D and output formats)
  • White background – A background of pure white (RGB 255, 255, 255), standard for e-commerce product images. (Photography techniques)
  • White balance – Adjusting an image so neutral whites and greys show no colour cast under the given light. (Lighting and optics)
  • Wizard mode – PhotoRobot Controls mode that guides an operator through predefined capture steps one at a time. (Software)
  • Workspace – In PhotoRobot Controls, the list of hardware (robots, cameras, lights) used for a specific photoshoot. (Software)

Z

  • Zero-clearance transmission – A drive without mechanical play between motor and plate, so the plate stops exactly where commanded. (Hardware)

Terms by category

Hardware

PhotoRobot robots, turntables, control units and other studio equipment.

C-Class turntables (C850, C1300), Carousel 3000, Carousel 5000, CASE 850, Centerless Table, Control unit, CUBE, CubiScan, FRAME, FRP (fibre-reinforced plastic), Ghost mannequin, Laser positioning, Motor driver, MultiCam, Optical glass plate, Photography turntable, PhotoRobot OS, PINK (PhotoRobot Medical), Quick mannequin exchange, Robotic Arm, Robotic Turntable, Robotic workstation, Rotary encoder, RotoPower, Shutter release cable, Slip ring, Suspension mode, SynchroBox, Transparent mannequin, Turning Platform, Virtual Catwalk, Zero-clearance transmission

Software

PhotoRobot Controls, Cloud, Viewer and the features used to capture, edit and publish.

360 Car Studio, Auto-centering, AutoCrop, BYOK (bring your own key), Canon EDSDK, Capture PI Advisor, Capture sequence, Cloud processing, Export feed, Fast Spin, Freemask, Hybrid version, Image hosting, Item export, Kiosk mode, Live View, Macro, Macro PI Action, OCR (optical character recognition), PhotoRobot Account, PhotoRobot Cloud, PhotoRobot Cloud API, PhotoRobot Controls, PhotoRobot Developer Portal, PhotoRobot Intelligence (PI), PhotoRobot Locator, PhotoRobot Touch, PhotoRobot Viewer, PI Profiles, Preset, Robotic camera control, Smart Links, SmartCodes, Sort to shelves, SpinViewer, Unwrap, Webhook, Wizard mode, Workspace

Photography techniques

Methods and shot types used in product photography.

360 product photography, Automated image capture, Background removal, Batch processing, Bullet time, Centre of rotation, Chroma key, Clipping path, Detail shot, Flat lay, Flying camera effect, Focus stacking, Ghost mannequin effect, Hero image, Lifestyle photography, Macro photography, Marketing angle, Multi-angle product photography, On-model photography, Packshot, Post-production, Product photography automation, Product styling, Retouching, Robotic product photography, Shadow-free photography, Shutter lag, Tethered shooting, Top view, Transparent background, Turn and swing angles, White background

360, 3D and output formats

Spins, 3D models, image and model file formats, and viewing technologies.

360 product video, 360 product viewer, 360 spin, 3D model, Alpha channel, Apple Object Capture, Augmented reality (AR), Automated product video capture, CDN (content delivery network), DPI (dots per inch), GIF, glTF / GLB, Hotspot, Image compression, Image metadata (EXIF, IPTC, XMP), JPEG, MTL, Multi-row 360, OBJ, Panorama, Photogrammetry, PNG, Polygon mesh, Product animation, RAW file, Still image, STL, TIFF, USDZ, Virtual reality (VR), Visual product configurator, WebP, WebXR

E-commerce and workflow

Product data, studio operations and the systems product images flow into.

API (application programming interface), Approval workflow, Automated product content production, Automated product imaging, Automatic publishing, Barcode, Conversion rate, CPG (consumer packaged goods), DAM (digital asset management), E-commerce product imaging, ERP (enterprise resource planning), File naming convention, Geo-redundant storage, GS1 image standards, GTIN, Image consistency, In-house photo studio, Industry 4.0, Item status, Online marketplace, PDP (product detail page), PhotoRobot Academy, PhotoRobot Studio, PIM (product information management), Planogram, Product imaging workflow, Product ingestion, Product returns, Production line, Production workflow, PWS (PhotoRobot support programme), QR code, Quality control, Remote support, RMA (return merchandise authorisation), Scalable product photography, Shooting list, SKU (stock keeping unit), SLA (service level agreement), Style guide, Takt time, Throughput, Time to market

Lighting and optics

Studio lights, light control, lenses and exposure.

Aperture, APS-C, Backlight, Camera resolution, Colour calibration, Colour temperature, Continuous light, CRI (colour rendering index), Crop factor, Cyclorama, Depth of field, Diffusion, DMX, DSLR, Dynamic range, Exposure, Flag, Flash duration, Focal length, Full-frame sensor, Highlight clipping, Histogram, Hyperfocal distance, ISO sensitivity, Light-wrap, Mirrorless camera, Modelling light, Polarising filter, Reflector, Shutter speed, Softbox, Strobe, Vignette, White balance

In-depth glossary articles